Digit offers insurance solutions across verticals such as health, travel, businesses, vehicles, etc. Digit aims to simplify insurance products so that even a 15-year-old can comprehend them. Digit is an insuretech company in the general insurance space. At Digit we believe that the way insurance products are viewed, purchased, and claimed can be changed. Simply put, we are here to make insurance simple. With that as the mission, we are reimagining products, and redesigning processes. Kamesh Goyal founded Digit Auto Insurance in 2016. The company, Digit Insurance, focuses on streamlining insurance procedures and providing quick claim settlements. It is India’s first digital general insurance provider.
Intern Direct Marketing
About the job
- Work on different sections of our website and grow its traffic and leads
- Perform ongoing keyword research including discovery and expansion of keyword opportunities
- Research and implement content recommendations for organic SEO success
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Get experience with tools such as SEMrush, Google Keyword Planner, or any other
- Optimize copy and landing pages for search engine optimization
- Research and analyze competitor advertising links
- Develop and implement a link-building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
- Monitor campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
Brand Marketing Lead
Years of exp: 8-10 years
Preferred industry: Insurance, Fintech, BFSI, FMCG
Roles and Responsibilities:
- Advertising Campaigns: Planning and executing the annual brand campaigns and/or any shorter duration product-launch campaigns, with/without celebrity including video, static and innovation assets
- Amplifying brand campaign on own channels as well as on paid, in collaboration with the media team. This will also include strategy and execution of branding of the own channel merchandize including website, app properties, sales material, to name a few
- Communication support to sales journeys: Oversee the communication through the sales/buy flows on website and agent portal, copy/design/nudges, to make sure the brand tonality is synced as well as is effective to convert customers
- Social media: Strategy and oversee of social media channels including the content generation (topical & regular)
- Brand identity: Custodian of the brand identity with the internal design team & AOR, quarterly checks and creative bar lifting basis use cases for design
Key skills required: Creative campaign planning, execution and analysis, Project management, Worked with production (video primarily), Brand identity adherence, Media and Analytics
Education Background: MBA in Marketing/Sales
MIS Associate
Group Company: Go Digit General Insurance Limited
Designation: Sales Compliance consultant
Office Location: Mumbai
Skills:
- Proficient with Excel
Responsibilities:
- Manage and analyze data to support decision making
- Generate reports and create dashboards
- Ensure data accuracy and integrity
- Assist in process improvements
- Optimize organizational efficiency
- Document processes and create user manuals
- Collaborate with different departments
Qualifications preferred
- Category: Graduate Diploma
- Field specialization: Insurance
Business Analyst
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