Media Lead, North America (US & CA)

You will be joining a team at Airbnb that is driven through collaboration; filled with brilliant and experienced minds across product, brand, design, creative, and performance.  The beauty of this role is that the media discipline serves as a facilitator of cross-functional integration. It’s entrepreneurial, fast paced, and for the right person the right mix of exhilarating and challenging.

As the Media Lead for North America (US & CA), you will manage our regional relationships with our global media agencies of record and work with the marketing and cross-functional teams based throughout the region to ensure cohesive regional media strategies focused around internally-aligned go-to-market approaches. This role requires close collaboration with teams across Airbnb, including Regional Brand Marketing, Growth Marketing, Measurement & Analytics, Consumer Insights, FP&A (Financial Planning and Analysis), Data Science, Social and Corporate Communications teams.

The Difference You Will Make:

In this pivotal role, you’ll shape and execute global campaigns by creating locally relevant strategies that truly connect with regional audiences. You will optimize for media efficiency, creative execution, local relevance and campaign objectives. You will drive global influence and connectivity through US work, while maintaining local connection with Canadian and US marketplace and consumers to inform regionally driven initiatives and excellence.

• Success in this role looks like autonomy and influence over the majority of our global efforts.  They will be a subject matter expert in brand paid media, but will communicate through the lens of storytelling and integrated strategy.
  • Strong but attentive partnership with media agency
  • Create trusted internal relationships to facilitate strategy and tactics within our in-house approach.
  • Identify tactical, process, and resource opportunities to better position brand approach.

A Typical Day: 

• You will Plan and oversee all media strategies and spend including digital, TV, social, podcasts, ooh, cinema, and direct marketing initiatives. Lead media strategies to drive brand behaviors through all platforms with emphasis in leading integrated and social innovation in the areas of storytelling, branding, marketing, product, and partnerships.
• Lead development of global campaigns from connections strategy through campaign execution and reporting. Areas of focus include connections planning, media mix development, media planning & buying, performance measurement, budget management, online tracking, buy evaluation, and optimization.
• Integrate efforts across cross-functional stakeholders; including global marketing, local business needs, resourcing, and media partners.
• Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership.
• Partner with a global media team, based in EMEA and APAC, to develop truly nuanced and culturally relevant media strategies worldwide.

Your Expertise:

• 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business — preferably in the consumer internet space in travel, design, technology, or lifestyle brands.
• Ability to lead plan development from beginning to end with little oversight. You’ll demonstrate your ability to think holistically but also ensure the details are addressed.
• In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media. Deep understanding of market trends and fluency with brand measurement metrics and analytics.
• Experience in managing Global media programs and evaluating strategic, local media partners.

SEM Marketing Lead Experiences & Services

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As a Growth Marketing Lead, Pilots, you will play a critical role in identifying new channels and avenues for business growth at Airbnb, as well as incubating and managing new growth programs from concept to execution.  Your work will be critical to driving growth in our community of guests and Hosts, with a particular focus on global expansion and new products and services.

The Difference You Will Make:

You will be responsible for end-to-end execution of both new and existing SEM growth initiatives at Airbnb for our Experiences & Services businesses. Strategy alignment,  capturing business requirements, planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive KPI targets.

A Typical Week: 

• Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts.
• Build robust, clear and comprehensive business cases to present new ideas to leadership.
• Execute flawlessly against a deployment schedule of demand driving product and marketing initiatives, report on results and recommend next steps on scaling.
• Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth.
• Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams.
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs
• Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights.
• Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
• Present updates, findings and recommendations to leadership through decks and in-person presentations.

Your Expertise:

• 10+ years of relevant SEM experience in a consumer-facing, fast-paced company.
• Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects.
• Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc.
• Comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries.
• Deep understanding of SEM strategy and management, with strong interest in how it works “under the hood”.
• Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
• Strong analytical skills with expertise in data-driven marketing. Exceptional communication in skills; with the ability to  communicate insights effectively to stakeholders and leadership.
• Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.

Staff Software Engineer, Trust Platform

Everyone at Airbnb thinks about trust, but our team obsesses over it daily. The Trust team is responsible for protecting our community and platform from fraud while also ensuring our hosts, guests, homes, and experiences meet our high standards. Trust Platform is responsible for foundational systems that power the detection and mitigation of fraud at scale across Airbnb, such as the rules engine, friction framework, and the vendor API gateway, and supports one of the highest throughput systems across the company. The team works closely with the Trust defense teams to tackle the changing landscape of fraud attacks, and build platform features to enable Trust product teams to quickly build frictions, rules, and enforcement tools for agents.

The Difference You Will Make:

As part of the Trust Engineering team, you will be in charge of designing large scale systems to detect and mitigate fraud across our entire platform. You will be deeply involved in building highly available and real-time risk detection services in close collaboration with product, data science and operations teams to understand ever evolving attack vectors and to make Airbnb the most safe and trusted community. There are still many unsolved problems to tackle in both online and offline risk, and we’re looking for talented engineers to solve these challenges with us.

A Typical Day: 

• Design, implement, and operate resilient and scalable distributed systems
• Build and evolve platform capabilities to tackle the changing landscape of fraud attacks by collaborating with engineering teams in Airbnb’s Trust, Payment and CSP organizations.
• Provide critical input in Trust Platform’s team roadmap and technical direction.
• Identify opportunities to improve the reliability, scalability, and efficiency of Trust Platform services and drive their implementation.
• Mentor other engineers in developing their technical and collaboration skills
• Advocate and participate in efforts to advance Airbnb’s engineering processes and technical foundations.

Your Expertise:

• 10+ years of industry engineering experience.
• BS/MS/PhD in Computer Science, a related field, or equivalent work experience
• Hands on experience leading project teams and setting technical direction.
• Experience with service-oriented architectures and developing large-scale distributed systems.
• Proficiency in one or more backend languages (Java/Ruby/Kotlin etc). Familiarity with Scala is a plus.
• Experience with test driven development, familiar with A/B testing, incremental delivery and deployment.
• Experience with platform architecture patterns and best practices.  Experience with building and leading infrastructure is a plus.
• Experience with the Trust and Risk domain is a plus.