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Senior Strategist, SEM & SEO

This role is eligible for our hybrid work model: 2 days in-office

 

Senior Strategist, SEM & SEO Operations

 

We’re a data-driven organization, which makes our Performance Marketing Team the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights. We are constantly testing new and innovative campaign ideas beyond the typical engine best practices.

 

Why this job’s a big deal:

 

As a Senior Strategist for SEM & SEO Operations, you’ll drive the strategy, execution, and optimization of our search marketing ecosystem—across both paid and organic channels. You’ll play a pivotal role in scaling traffic acquisition, improving conversion, and ensuring operational excellence in how we manage, measure, and evolve our search programs. Your analytical and technical expertise will guide data-driven decisions that amplify visibility, efficiency, and growth for our brand. We are excited for the changes in the search marketplace and see it as an opportunity, both for the company and the search team, to make meaningful changes for our business

 

In this role you will get to:

• Own and optimize the full search marketing portfolio—balancing investment, performance, and growth across SEM and SEO channels working directly with our Search team leadership
• Develop and execute integrated search strategies that align paid and organic efforts to maximize visibility, engagement, and ROI.
• Partner with cross-functional teams (Data Science, Product, Engineering, and Creative) to build automation, reporting, and testing frameworks that elevate operational efficiency and campaign performance.
• Leverage data-driven insights to identify trends, uncover opportunities, and drive continuous improvement across bidding, ad copy, content strategy, and site structure.
• Manage large-scale A/B and incrementality testing programs to evaluate impact across both paid and organic initiatives.
• Oversee performance reporting, including dashboards, attribution models, and forecasting, to communicate insights and influence marketing investment decisions.
• Collaborate with engineering to optimize site architecture, metadata, and technical SEO and GEO performance in alignment with paid campaign learnings.
• Stay ahead of search engine algorithm updates, AI advancements, and privacy regulations to inform proactive strategy adjustments.
• Provide subject-matter leadership on search operations, measurement frameworks, and automation best practices within the broader marketing organization.

 

Who you are: 

• 5+ years of experience in search marketing (SEM/SEO) within a data-driven or e-commerce environment.
• Proven expertise managing large-scale SEM campaigns and SEO programs that drive measurable growth.
• Advanced proficiency in Google Ads, Microsoft Advertising, Google Analytics (GA4), Search Console, and SEO analytics platforms (e.g., BrightEdge, SEMrush, Profound, SimilarWeb, Ahrefs).
• Strong technical acumen—comfortable with SQL, Python, or BI tools (Tableau, Looker) for reporting, analysis, and automation.
• Experience developing testing and experimentation roadmaps, and interpreting results for actionable strategy shifts.
• Deep understanding of search intent, algorithmic ranking factors, and cross-channel attribution.
• Strong communicator who can translate complex data into clear insights and influence cross-functional stakeholders.
• Highly organized and detail-oriented, with a passion for operational efficiency and continuous learning in the evolving search landscape.

FareHarbor Careers

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

SEO Strategists are a key part of the FareHarbor Sites team at FareHarbor. We host over 3,000 client websites and are always looking to help our clients grow their business by improving their organic search presence. In this role, you will utilize your SEO knowledge to analyze website data, create comprehensive SEO recommendations, and provide invaluable insights to clients for continued SEO maintenance and growth for all paid package clients.

As an SEO Strategist, you will work closely with Project Coordinators, Sr. SEO Specialists, SEO Specialists, Conversion Rate Optimization Specialists, and Copy Specialists to implement strategies for growth focused package clients, analyze and adjust strategies based on client needs, with an expectation to execute on our Enterprise services as needed.

To be successful in this role you should have knowledge of user experience and SEO principles and their application. A close understanding of SEO tools is critical to success in this role. You will be working on multiple projects at one time and should have a strong attention to detail and the ability to multitask and self start. Experience and interest in cross-team collaboration, mentorship opportunities, and understanding of how to help manage multi-stakeholder projects is ideal.

This role will interface with clients both directly and through project coordinators, so an ability and interest presenting to clients is necessary to be successful in this role. For this position you should be able to pinpoint where a client is at in their SEO life-cycle and customize appropriate recommendations based on their position.

What You’ll Do Here:

• Assist Enterprise Project Managers & Web Designers with website pre-build activities related to clients current/previous SEO activities
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords during website pre-sweep to aid Web Designers

• Create comprehensive SEO recommendations based on client goals, Google Search Console, Semrush, Google Analytics, and the results of other data based tools
• Work with Team Leads and management to build and refine audits, trainings, and other resource material
• Provide guidance and mentorship to team members on complex SEO questions
• Benchmark traffic, rankings and revenue with Google Analytics and SEMrush to help with showing positive changes and results
• Perform keyword research, local audits and competitive analysis
• Follow any specific instructions provided by Project Coordinators and work with them to hit defined deadlines and milestones for each project
• Track changes made to client websites, help prepare reporting for clients
• Stay up to date with changes in the SEO landscape, apply to client work
• Collaborate with CRO team to create optimal user experiences and conversion rate optimizations
• Advise and educate Fareharbor departments on SEO best practices
• Work with the Product team to give feedback on features that already exist and ones that should be created

Requirements

• 3+ years in an SEO role
• Experience working with Excel, SEMRush, and Screaming Frog
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Proficiency in presenting data in a clear and compelling narrative
• Up to date understanding of search engine algorithms and ranking methods
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Passion for SEO, content and all things related to organic marketing
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Have the desire to improve and grow within the organization
• Experience with Google Analytics and Google Search Console

Senior Product Designer – CEG

International Indirect Tax Analyst

Why this job’s a big deal: 

We offer a challenging and dynamic role in a constantly evolving environment.  This is an opportunity  to join a team of dedicated team members. With time, this position will lead to invaluable knowledge of international indirect tax  laws and  regulations as it relates to online marketplace platforms. Your talents will be recognized and your ideas will be heard. Joining Priceline’s Tax Team, you will be responsible for ensuring that transaction taxes are calculated, remitted and reported in a timely manner for its Travel Product Portfolio.

 

In this role you will get to:

• Manage and maintain the international indirect tax compliance calendar, ensuring all filing deadlines, payment due dates, and extension requirements for various tax types (e.g., GST, VAT) are tracked and met on time
• Efficiently, timely, and accurately prepare/review transaction tax returns, including processing of payments and filing.
• Collaborate with the Accounting department to identify, propose, and implement process efficiencies for tax calculations, accruals, and related financial reporting workflows
• Assist with the month-end and quarter-end close process by preparing tax accruals, reconciliations of tax accounts, and supporting documentation
• Partner with the finance and fintech teams to streamline and automate tax data collection to prepare tax analysis and returns
• Prepare, compile and provide documentation required by tax auditors and notices in different international tax jurisdictions.
• Research and determine the appropriate tax treatment in different taxing jurisdictions for the transactions in connection with Priceline’s business..
• Maintain an international tax compliance calendar and.
• Work with tax jurisdictions and hotel partners to resolve tax rate discrepancy issues.
• Assist in the documentation of requirements related to tax reporting needs, changes to tax technology systems, and new processes
• Actively seek opportunities to leverage tax technology, data analytics tools (e.g., specialized tax software, ERP systems), and automation to drive efficiency and scalability within the tax function.

 

 

Who you are: 

• Bachelor’s degree in Finance, Accounting or similar
• Experience with Oracle, SAP or other large AP systems desired
• 2+ years experience in a similar role
• Intermediate Proficiency with MS Office
• Responsible, capable of meeting fixed deadlines for tax filings.
• Ability to understand legal and jurisdictional tax requirements.
• Willing to learn new ways to use technology in the working environment
• Detail oriented, strong organizational skills, and able to follow instructions on tax forms and cross-check final calculations.
• Illustrated history of living the values necessary to Priceline:  Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.

 

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

 

The salary range for this position is $70,000-$90,000.

 

#LI-EH1

#LI-Hybrid

 

Who we are

 

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding – we make travel affordable and accessible to our customers.

 

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.

 

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

 

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.

 

If you want to be part of something truly special, check us out!

 

Flexible work at Priceline

Key Accounts Manager

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

With a commitment to professionalism, creativity and a deep understanding of competitive dynamics, the mission of the Key Accounts Manager is to protect and grow – demonstrated through exceptional customer service, radical transparency, and insightful problem-solving.

Key Accounts management is dedicated to fostering growth within each market through extensive product knowledge, leveraging existing relationships, industry insights, and partnerships with OpenTable Sales & Marketing teams.

By seamlessly collaborating with internal product teams and participating in strategic feedback sessions, the Key Account manager ensures that our product development aligns with restaurants’ collective needs and market demands. This team supports the country’s most awarded, influential, and strategically important restaurants — ensuring they remain engaged, optimized, and positioned for long-term success on OpenTable.

 We’re ideally looking for candidates based near a major metropolitan area to support occasional travel and in-market needs.

Core Responsibilities

• Serve as a trusted advisor to assigned Key Accounts, maintaining deep familiarity with each restaurant’s goals, guest experience, and competitive landscape.
• Lead with a retention-first mindset, ensuring 100% engagement across assigned accounts and consistent tracking of all meetings and interactions.
• Proactively identify risk factors and design tailored retention and recovery strategies.
• Translate partner feedback into actionable insights that inform internal strategy and product development.
• Be an expert consultant on OpenTable’s full suite of tools, including Experiences, Ticketing, GRM, Marketing, and Reporting features.
• Conduct audits and optimizations that help partners fully leverage OpenTable’s capabilities.
• Provide highly customized business reviews and data-driven recommendations that demonstrate measurable impact.
• Collaborate with Product and GTM teams to ensure that feature development aligns with restaurant needs and emerging market trends.
• Partner with Sales, Marketing, and Events to deliver seamless, integrated support for key restaurant initiatives.
• Contribute to campaign planning, co-marketing activations, and industry events that amplify Key Accounts’ visibility and performance.
• Work with internal leadership to represent the voice of the customer, influencing future strategy, process improvements, and platform enhancements.
• Support special programs such as the Chase Sapphire Reserve Dining Collection, Icons, and other high-value partnerships, ensuring compliance and exceptional representation.
• Manage data accuracy and system hygiene across internal tracking sheets, Salesforce, and analytics dashboards.
• Participate in market visits, QBRs, and on-site meetings to strengthen relationships and identify new growth opportunities.
• Represent OpenTable and the Key Accounts team at industry events, conferences, and partner activations.
• Maintain a consistent cadence of communication and documentation across all assigned accounts.
• Deliver quarterly reporting on portfolio health, retention, engagement, and program participation.
• Contribute to internal best-practice development, including playbooks, templates, and process refinements that enhance the overall Key Accounts function.

Qualifications

• Deep expertise in restaurant operations and hospitality; 2+ years of account management or equivalent experience with high-end, awarded, or multi-concept restaurant groups.
• Current expert working knowledge of OpenTable platform, including all table management software and front of house operation features
• Proven success in relationship management, strategic consulting, and negotiation with executive-level stakeholders.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Experience collaborating cross-functionally with marketing, sales, and product teams.
• Proficiency in Google Workspace, Salesforce, and analytics tools such as Preset
• Excellent organizational, communication, and presentation skills, with the ability to tailor messaging for executive and operator audiences.
• Comfortable working in a fast-paced, unstructured, and collaborative environment that values creativity and accountability.
• Willingness to travel 20–30% to meet with key accounts across assigned markets