Growth Manager
Our vision
100x retail in 5 years
Imagine needing something when you are at home and getting it before you have tied your shoelaces to step out. Blinkit is revolutionising e-commerce by making the stuff most important to you, available to you in a blink of your eye.
We want our customers to focus on the more important things for themselves and not need to plan for the little things that life needs on an everyday basis. We are here to get your chores out of your way. We do this by using a backbone of technology, data sciences, and rich customer insight, resulting in a dense and fast network of dark stores for lightning fast deliveries under 10 minutes.
We are already one of the largest e-grocery companies in India. Our ambition however, is to be 100x this size in the next five years.
In order to become one of the most important e-retail companies of our generation, we need builders who can think on their feet, take extreme ownership and commit to making outcomes happen. If you are ambitious, smart, and don’t have an ego about it, we’d love to hear from you. Opportunities to create $100 billion businesses in India are rare. We are on the way and looking for the hungry. Read more about us here.
Position Overview:
As the Growth & Marketing lead, you will be responsible for developing, implementing, and managing our Chennai growth strategies and marketing campaigns. Your goal will be to raise brand awareness, drive customer engagement and improve user conversion to support our business objectives.
Key Responsibilities:
- Growth Strategy: Plan strategies for growing new stores / existing cities, and lead end-to-end execution & impact assessment for the same
- Assortment planning & Merchandising: Figure out the right assortment for Chennai.
- Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform growth strategies.
- Marketing Strategy: Develop and execute comprehensive marketing strategies that align with the company’s goals and target audience.
- Campaign Management: Plan and oversee marketing campaigns, including print media, events, sponsorships, and more. Ensure campaigns are executed efficiently and within budget.
- Brand Awareness: Enhance brand visibility through creative and impactful offline initiatives, increasing our presence in the market.
- P&L Management: Manage and allocate marketing budgets effectively to achieve the highest ROI on offline marketing efforts.
- Collaboration: Collaborate with cross-functional teams, including Data, Product and Creative, to ensure consistency in messaging and branding.
- Performance Analysis: Track and analyse the effectiveness of growth / marketing campaigns, making data-driven adjustments for continuous improvement.
Qualifications:
- Bachelor’s degree
- Strong analytical and project management skills
- Creative thinking and the ability to think outside the box to develop innovative campaigns
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Excel / Google sheets
- Proven experience in growth / marketing preferred, but not necessary
- Experience working in a fast paced startup preferred
- Fluency in Tamil & English
