Job Summary

We are seeking an experienced leader to head Campaign Operations and Marketing Technology SupportYou will be responsible for managing the people processes and tools that enable our marketing campaigns and strategies This includes contributions to the management and use of our marketing automation stack.You will collaborate with other senior leaders across the organization to align our marketing technology processes with business goals and customer needs

Responsibilities

Campaign Operations Lead

Manage a team of Campaign Operations Managers responsible for the operational design implementation and optimization of data-driven marketing campaigns across multiple channels and segments.

Manage Campaign Operations processes including the intake distribution and execution of campaign requests across multiple channels and regions.

Coach and mentor team as well as marketing stakeholders by contributing to the development deployment and performance of campaigns

Monitor and forecast resource utilization maintaining detailed reporting that is shared with management on a weekly monthly and quarterly basis.

Work closely with internal clients on campaign strategies that best utilize the technologies available to them. Clients will represent all verticals and regions within the Cognizant portfolio.

Monitor key performance indicators such as engagement rates conversion rates pipeline velocity and ROI and provide insights and recommendations for continuous improvement to core marketing and sales teams globally.

Marketing Technology Support

Support the use of technologies within Cognizant Marketing Automation stack. This includes execution training and troubleshooting.

Work closely with Mar Tech leadership and IT to develop and manage a best in class marketing technology stack including contributions to roadmap and strategy.

Help drive campaign technology adoption with stakeholders globally through trainings strategic conversations and recommendations during campaign planning.

Partner with IT to monitor and maintain our technology health and security

Maintain an expert level understanding of the Marketing Technology landscape including identifying new technologies and trends in the industry.

Maintain an expert level understanding of Demand Generation tactics and account-based marketing strategies

Art Director – Manager

Position Summary

Cognizant is seeking a Creative Leader to be responsible for developing and orchestrating complex teams and projects in a dynamic, fast-moving environment to deliver creative that meets the brief and is on brand and on time. An expert with hands-on experience in high-end animated powerpoint presentations and visual design tuned toward B2B lead generation, awareness building of the Cognizant brand, and competitive bid support programmes.

He/she should be looking to channel innovation into every aspect of the creative studio in terms of process, products and services. He/she should be adapt at juggling multiple projects while acting as the leading light for creative excellence; playing the role of a mentor for the creative team as well as connect with marketing specialists to bring designs to fruition.

Key Roles & Responsibilities

• Strong communicator who thinks creatively, is detail-oriented and is able to deliver well ahead of the set deadlines. You’re an effective and accountable leader, people manager and active listener

· Understanding design trends within the scope of the digital industry he/she is working in and is able to crosspollinate ideas and best practices

· Thrives in a collaborative environment and possess strong problem-solving, decision-making and organizational skills

· 8+ years’ work experience having worked/managed high-performing Creative Teams at Tier-1 IT Service Companies

• A critical thinker and goal-setter, who develops new ways of working that align with the organization’s larger goals – with creative flair and humility

· Manage and mentor a team of creative professionals including visualisers, powerpoint specialist and graphic designers

• Act as the initial point of contact and ongoing liaison for Creative Services team with cross-functional stakeholders throughout the organization

· Should take a customer-driven approach to creating marketing, brand and sales collaterals and assets

• Responsibility for the full design lifecycle from concept to execution

· Delivered highly creative B2B marketing projects to CMOs and Marketing Directors

· Strong understanding of bid support basics and how creative can add value to the bid programme

· Expert knowledge of both hig-end animationsin in powerpoint and traditional print

· Excellent project management skills

· Contributes to the creative execution of marketing collaterals by helping to create the overall concept through brainstorming with the creative team

· Ensures all collaterals meet the submission deadlines

· Convert complex information into graphics, charts, graphs, and other forms of data visualization

Design Tools

· Strong knowledge of Adobe Photoshop, InDesign, Illustrator, and other Microsoft tools is essential

· Working experience in tools like, AfterEffects and Animate for doing bacis animation and video editing would be an added advantage.

· Strong working experience in creating high-end animated Powerpoint presentations

Vice President – Technology Growth Marketing

Company background

Cognizant Technology Solutions is a leading technology, business process, and consulting company that combines deep industry expertise, technology prowess, and people ingenuity to transform businesses for the fast-evolving future. With annual revenues of $19 billion in 2023, Cognizant is ranked #208 on the Fortune 500 list and #19 in Fortune’s Modern Board 25.

As a visionary yet pragmatic partner, Cognizant helps enterprises cut through complexity, execute quickly, and realize the promise of technology to innovate and grow.

Situation overview

Cognizant is seeking a VP of Technology Growth Marketing to drive awareness for our technology capabilities and help originate new opportunities. This newly created, critical role will have an immediate impact on the organization, serving as a catalyst to combine aspects of messaging and positioning with branding and capability-awareness generation.

The VP will transform technology marketing into technology revenue marketing, creating and leading new sub-brands, supporting new platform introductions and developing customer strategies in partnership with the Integrated Service Line Marketing leader and service line leadership.

Burning platform

Swiftly reinforce and empower the technology marketing team to propel business objectives forward. Evaluate the existing team, identify gaps, and onboard new talent to fortify the group. Deeply understand the unique requirements of each service line and devise impactful strategies to amplify messaging and bolster revenue-generation initiatives.

Become the driving force—a proactive, action-oriented, visionary marketing ally who ignites change and fuels business growth.

Position purpose

The VP, Technology Growth Marketing will spearhead integrated marketing plans for Cognizant’s industry-leading technology solutions including AI, Security, Cloud, Data & Analytics and IoT to increase awareness of Cognizant’s differentiated capabilities and drive profitable revenue for the business.

This is a hands-on player/coach leadership role that includes aspects of product marketing, capability-awareness program design and field marketing strategy. It requires strong technology and business acumen, an ability to thread together offerings from multiple parts of the business for impactful messaging and audience engagement, and the experience to select opportunity-generation events.

The role involves working with product management, field marketing and client-facing teams to refine and simplify market positioning and orchestrate high-impact, hyper-targeted marketing activities that increase awareness and generate sales opportunities.

The ideal leader for this role is agile, self -motivated, and understands all aspects of marketing, similar to a startup CMO, while also being able to navigate a $19 billion global organization.

Responsibilities include

· Develop marketing strategies in close alignment with service line leadership, for key technology areas like AI, Cloud, Data, IoT etc. globally, across all Cognizant’s service lines.

· Maintain a strong grasp of technology developments, buyer personas, our GTM and competitive dynamics. Be the go-to marketing partner for service line leadership teams.

· Develop and lead globally coordinated go-to-market plans for Cognizant’s key tech service lines– from strategic messaging, to compelling, pragmatic content and executive events that stand apart in a noisy marketplace.

· Guide content strategy & thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness.

· Identify emerging best-in-class ways to package content and engage different buyer personas. Own website content in all technology areas world-wide.

· Devise integrated marketing programs & optimize investments for opportunity generation in key technology areas.

· Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions including Branding, Communications, Web, PR, Social.

· Maintain market & competitive intelligence on tech shifts & evolving client adoption patterns to continuously refresh and simplify our narrative.

· Success will be measured by the ability to understand business goals, refine messaging and use the right marketing mix to accelerate and grow pipeline, and help our sales teams win.

Core Capabilities

· 17+ years’ experience spearheading B2B marketing / or a combination of consulting and marketing expertise for business transformation, enterprise technology platforms or tech products, with consistent record of global results.

· Strategic thinking abilities tied to astute business orientation and executive influence across complex global organizations.

· Demonstrated experience working shoulder-to-shoulder with sales teams, clients and internal business partners in planning and helping execute executive events, road shows and integrated account-based marketing.

· Well-honed leadership talents with experience managing digital and in-person marketing initiatives through multifunctional collaboration.

· Social media prowess, with strong understanding of how to leverage this channel as significant part of the marketing mix.

· Strong communication, storytelling and presenter credentials having engaged extensively with global executive audiences.

· Extensive exposure planning and executing analyst relations and integrated field campaigns targeted at tech buying committees.

Critical competencies / mindsets

· Action oriented – Driven, finds work fulfilling; is full of energy; approaches challenges with enthusiasm but also wisdom.

· Business acumen – Understands TCV, revenue and margin basics; big picture view of dynamics involved in go-to-market process. Aware of how strategies and tactics work in the marketplace.

· Technology savvy – Knows and can quickly learn new technology trends and concepts in depth, to be able to extract benefits after speaking with engineering teams.

· Positivity – pragmatic but positive, sees opportunities, adapts well to change.

· Relationship development – Understands what holds value for specific business executives; polished, tactful.

· Creativity and resourcefulness – Able to bring and execute fresh and innovative solutions.

· Hiring and developing teams – Hires well, develops the team, servant leader, high standards on deliverable quality.

· Organizational agility – Knows how to get things done formally and informally.

· Perseverance – Able to collaborate and work through barriers.

· Planning – Able to scope out tasks and set objectives and goals while anticipating changes.

· Communications – Able to succinctly communicate in a variety of settings and styles.