Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands. Our outstanding portfolio includes over 50 spirit brands that are enjoyed across India. Stay up to date with Diageo’s latest news and stories.

Business Development Manager – Tequila Off Prem

The Business Development (BD) Manager is the in-market category & brand expert that leads consumer & trade demand generation for our brands. This role will promote the growth of Diageo brands, along with distributor/broker partners, customers, and consumers. This role is a blend of sales coordination, local marketing execution and category/brand representation – collaborating with our sales teams at Diageo and within our distributor teams. The role works directly with the relevant Diageo brand and trade marketing personnel to develop and execute winning brand, customer, and portfolio plans tailored for their market.

 

This role is designed to be very visible and active in the market – spending a minimum of 70% of their working time with customers, distributor sales teams, marketing/activation agencies, event and sponsorship promoters, and local influencers. This role relies heavily for success on effective collaboration with other Diageo sales and marketing teams – to ideate, create, budget for, and enable the operational readiness of their plans, allowing the successful candidates to focus on building an in-market reputation and track record of demand generation that translates into performance measured through sales depletions and share growth.

 

Role and Responsibilities

• Builds demand for our brands by locating, defining, and executing against the most important

business/category opportunities in the market consistent with the category and brand plans

developed for that market.

• Has a strong, trusted business relationship with the most important customers in their – market.

Strengthens that relationship by regularly engaging with those customers to find mutually beneficial

opportunities for growth.

• Identifies new opportunities for brands to participate in a market by being close to distributor, agency

and customer personnel and validating opportunities through consumer, category & customer insight.

• Closely monitors standard brand performance metrics to ensure efforts are delivering against

market/brand/customer expectations – course correcting where necessary – distribution,

authorizations, display, menu, cross-promotion, share & re-order rates etc.

• Agrees category specific targets, timing and KPI’s for in market sales and agency partners – execution,

merchandising, activation efforts, etc.

• Locates potential business opportunities by contacting potential partners – cross promotional

opportunities, sponsorship opportunities, media, or local influencer opportunities etc.

• Inputs directly to the development (by brand/trade marketing teams) of local/in market category and

channel plans for specific category and constituent brands.

• Leads local category & associated brand education opportunities and coordinates learning plans with

Diageo and third-party personnel – including the Diageo Academy learning agenda.

• Protects Diageo by being an expert in our marketing code and living our code of conduct always.

• Helps refine and evolve the business development role by observing and recommending positive

enhancements to the role and how it works and how it can better engage with internal and external

stakeholders.

 

ABOUT YOU

Preferred Experience, Skills and Education Requirements

• BA in business administration or a related field

• 3 -5 years of sales & brand activation experience

• Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits

• On going category specific learning – formal & informal learning – liquid, consumer, category insights.

• Experience of beverage alcohol category and familiarity with On, Off and Non Premise channel

landscape.

• Track record of in market & customer engagement – wants and likes to spend time actively in trade –

listening to customers, observing shoppers/consumers and turning insights into actions.

• Category expertise – deep Diageo & competitor brand understanding.

• Negotiation skills – can manage local negotiations, including sponsorship agreements.

• Strong relationship building – based on transparency, empathy & trust.

• Sales Analysis – knows how to read sales and demand creation metrics – knows when intervention is

necessary.

• Customer & consumer centric – understand customer motivations and knows how best to appeal to

shoppers/consumers to the benefit of customers and Diageo.

• Territory management – understands the BevAlc route to market and how to compliantly influence

outcomes.

• Deep market knowledge – channel, customer, and consumer.

• Energy level – approachable and quick to engage with all stakeholders – brings positive energy to

customer, distributor and agency interactions.

• Professionalism – polished but authentic – comfortable in public presentation situations.

• Self-starter – self-motivated and pro-active.

Manager, Pre-Mix Insights & Selling Strategy

Pre-Mix is one of Diageo’s top three critical priorities. Winning in Pre-Mix is critical to maintaining TBA share, as Pre-Mix is outpacing all other categories of spirits. Pre-Mix will be responsible for a projected 81% of all spirits growth over the next three years, and ~70% of Pre-Mix volume flows through retailers.

 

We are looking for a dynamic and high-energy self-starter to lead our Pre-mix Insights and Selling Strategy. Your focus will be driving the growth of RTS and RTD through category recommendations, data analysis, and masterful storytelling!

 

You will be responsible for providing retailer-specific category recommendations through a fact-based approach: category assessment, planogram assessment, assortment optimization, promotional planning and evaluation, shopper insights, loyalty card analytics, etc. You will be tasked with harnessing data, advanced analytics and other research to predict shopper behavior and trends.

 

Collaboration is extremely key to succeeding in this role, as you will sit on the Pre-Mix team and in the spirits commercialization org.

 

Purpose of Role:

• To work collaboratively with the Pre-Mix team and spirits commercial organization to drive our strategic channel initiatives & lead key outputs to our Leadership team.
• To deliver key processes, tools, and insights that arm our sales organization with this best information to differentiate themselves from the competitive set and provide the most value creating initiatives to our chain customers.
• To harmonize our data & insights into systems that deliver easy to digest & source, helpful information that leads to greater share & profit growth.
• Harnessing data, advanced analytics and other research to predict shopper behavior and category trends
• Delivery of insights to support standard category management practices: shelf management, promotion planning/analysis, merchandising and other retail execution while working with broader category/insights team
• Over deliver upon our Customer needs and driving mutually beneficial solutions.

Key Responsibilities:

• Identify and develop impactful category analyses, consumer insights and solutions that drive profitable sales growth using a range of syndicated and non-syndicated data sources.
• Utilize various sources such as internal customer data, syndicated data, loyalty card data, and research to solve current business issues, define category and consumer trends, and identify business opportunities to create fact-based recommendations and customer presentations.
• Ensure delivery of category management best practices: shelf management, promotion planning/analysis, pricing analysis, and business development projects.
• Creation and maintenance of category scorecards with proactive recommendations on an ongoing basis.
• Develop and maintain a pipeline of fact-based actionable consumer and shopper insights relevant to customer needs.
• Provide planogram support through pre/post reset data analysis, database maintenance, and thought leadership on merchandising principles.
• Assist the sales team with selling stores, market level analysis, and ad-hoc reporting to help differentiate themselves from the competitive set and provide value creating initiatives for the customer.

• Assume expert role and ownership of assigned tools, processes, and tasks.
• Leverage data to draw insights, opportunity locators, and risk mitigation that is clearly communicated to in-market teams.

• Development of Hypotheses, Research Plans and Synthesis of all shopper insights, with a focus on predicting future opportunities
• Identify and develop impactful category analyses, consumer insights and solutions that drive profitable sales growth using a range of syndicated and non-syndicated data sources.
• Execution & Syndicated data (IRI/Nielsen) reporting that delivers data-backed insights to both influence retailers, customers & make recommendations to key internal collaborators.
• Performance Tracking across a variety of brands, programs, customers, and markets. Identify areas of opportunity and communicate these findings to key internal partners and customers.
• Develop & maintain reporting tools that can be used by our sales teams to identify key areas of opportunity & improve sales performance & execution.
• Contribute to Leadership & Customer business reviews through compelling data-driven stories. Present findings and make recommendations to key partners.
• Monitor the competitive landscape to leverage Insights & Best Practices for short/long term strategic planning.

Qualifications & Experience:

• Minimum 3 to 5 years relevant experience required, preferably Insights and/or Category Management experience in CPG or Beverage Category
• Proven ability in Data & Analytics with a focus on Commercial Performance in the Consumer Goods Industry

• Expertise in Excel & PowerPoint with advanced functions
• Experience working and designing MS PowerBI data dashboards and data queries; VIP/iDIG
• Ability to deliver key insights and influence senior internal and external partners through use of data & analytics backed storytelling
• Resourceful & proactive, prioritizing attention to detail, sense of urgency, and great follow-up

Sr. Marketing Manager, Ritual

Core to Diageo North America’s ambition is to delight consumers and customers with unique choices by promoting positive drinking and leading in the low and no-alcohol category. This approach supports our social values and aligns with our commercial interests as a business making premium drinks.

The Sr. Brand Manager, Ritual sits within our new Non-Alcoholic Beverages unit that leads end-to-end marketing, commercial and business management working closely and using our wider Diageo resources. The connectivity of this team empowers the focus & resilience needed to accelerate growth in this dynamic category!

 

The Sr. Brand Manager for Ritual reports to the Head of Marketing for DNAB (Diageo Non-Alcoholic Beverages) and will lead the brand’s marketing strategy execution to drive growth, brand education and awareness, and equity. This role will oversee all aspects of the end to end marketing for Ritual while collaborating with peers across Digital Marketing, Creative, Trade Marketing and Events & Sponsorships to ensure cohesive brand messaging across all marketing channels. This role has one direct report–Marketing Associate, Ritual.

 

We are seeking a highly creative, entrepreneurial & resourceful self-starter who can drive immediate impact. The individual needs to be comfortable being both a self-directed contributor, and a team leader to effectively collaborate with cross-functional teams. This person will be responsible for influencing multiple internal and external partners. Strong strategic thought leadership and communication skills will be critical to success. The leader of Ritual needs to act as a true end to end owner of the brand with the passion and drive to deliver growth.

 

Job Responsibilities

• This position is accountable for the development and implementation of long-term brand strategy and annual marketing business plans in support of growth and volume objectives for Ritual.
• Lead, develop and implement a fully through-line marketing plan (commercial, media strategy, PR, influencer, events, etc.) with cross-functional partners.
• Manage Advertising and Promotion budgets and make strategic recommendations on spend + signals risk.

• Leverage insights to develop overarching recruitment strategy for the brand that creates in-roads with the next generation and grows Ritual in On, Off, DtC and Non – Traditional channels.

• Lead brand team with accountability for team output, workflow management and mentoring. Collaborate with peer D2C team to drive high impact for e-comm.
• Be a key partner to the commercial side of the business. Be performance obsessed. Collaborate with relevant sales teams in key markets (internal + distributor) to create a growth plan that will drive incremental volume on the brand.
• Partner with CP&A lead to ensure brand consistency in On and Off premise.
• Lead development and execution of coordinated brand platform and in-culture agenda – leading cross functional & agency teams to deliver outstanding communications plans across growth drivers.
• Live in culture and understand how to connect the brand in culture.
• Be proud and passionate advocate for Ritual internally.

 

 

Experience

• Bachelor’s degree or equivalent experience in Marketing, MBA a plus
• 8+ years of marketing experience in CPG, spirits or lifestyle brands a plus
• Demonstrated capability to be nimble, resourceful and entrepreneurial to create out of the box ideas that can drive disproportionate impact.

• Ability to champion brand and initiatives, galvanizing internal partners to support and implement plans.  Experience working with multi-disciplinarian teams – marketing, commercial, agency, leading with inspiration and clarity.
• Excellent cross-functional partner management internally to DNAB’s field sales and activation teams.

• Demonstrate ability to develop both long term strategy and annual plans with insight, commercial rigor, creativity, and be able to implement with excellence.
• Strong curiosity for understanding how to behave and appeal to consumers.  Ability to synthesize these observations into powerful insights and growth driving strategy.
• Ability to analyze data and specific market information to simplify complex issues and recommend business action.  Effective problem solving and decision-making capability.
• Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions.
• Ability to manage multiple projects effectively, prioritize and drive to action.
• Deep understanding of how to connect brands in culture.
• Strong performance / P&L accountability with total business ownership demeanor.
• Innovation development and through-the-line commercialization.
• Encouraged and inspiring about what we do.
• Bias for action and execution.
• Possibilities mentality with future orientation ability to influence across functions

Automation and Controls Engineer

This position requires a strong knowledge of high-speed bottling plant operations across a variety of areas, including liquid processing, packaging, distillation, procurement, and project management. Strong leadership and communication skills are critical for this role. The incumbent should be capable of innovative thinking and driven to maintain momentum and a healthy industrial climate. The ability to prioritize and balance multiple projects, tasks, and organizational needs in an environment that is always dynamic is a critical success factor. The Automation and Controls Engineer needs to be diverse enough to understand and track the needs of the business at the most economic cost and highest quality. The ideal candidate must be able to work in a multi-functional role to achieve business objectives with the technical, plant, finance, and procurement functions across the US, Canada, and US Virgin Islands.

This position also requires a comprehensive understanding of automation and control systems for high-speed bottling, packaging, and processing operations. The ideal candidate must be proficient in designing, developing, and implementing automation and control systems to optimize production efficiency, reduce costs, and enhance safety and quality.

Purpose of Role:

Responsible for supporting the execution and delivery of projects and strategic programs across the North American Region consisting of the US, Canada, and US Virgin Islands. Subject authority of automation and controls solutions related to bottling and processing equipment and applications.  Provide engineering support and project support to Manufacturing, Technical Operations, Brand Innovation, Brand Change, and Procurement organizations, with a strong emphasis on automation and controls.

The Automation and Controls Engineer is accountable for evaluating engineering and technical solutions to support projects across the North American region. The role requires making technical recommendations for future projects related to automation and controls as well as supporting existing sites with solving issues and challenges with their existing

The Automation and Controls Engineer will provide support, coaching, and technical expertise to the broader North American engineering team across the region. The role acts as a key support to the Manufacturing Technology Director and provides guidance to other project managers developing project scopes with strong automation components. This includes staying up to date on best in class practices and emerging technologies in packaging and processing automation to recommend improvements.

Key Outputs:

·                 Work multi-functionally with project management to develop and manage project scopes, budgets, and schedules.

·                 Provide troubleshooting support to facilities on various automation systems and work directly with vendors to resolve issues.

·                 Provide support

·                 Identify areas for improvement in line efficiencies, safety, quality, cost, and personnel.

·                 Provide guidance and support to site engineering regarding design concepts, specifications, and requirements for automation and controls systems.

·                 Support the creation of engineering standards and practices specific to automation and controls.

·                 Support the roll out of digitization solutions like MES (Manufacturing Execution System) and DCS solutions.

·                 Conduct feasibility and costing studies for proposed automation projects.

Qualifications and Experience Required:

·                 Four-year degree in an engineering core field is required; ME, EE, CE, or TE degree preferred.

·                 Minimum of 3 – 5 years of experience in technical, production, or engineering roles, preferably in consumer products manufacturing and packaging. Experience in distillation or a related field is a plus.

·                 2+ years of experiences with programming Motor controls and VFDs

·                 2+ years of experience with Robotics system components and controls

·                 2+ years of experience with PLC programs and ladder logic

·                 Well-rounded engineering and technical expertise.

·                 Ability to lead multiple work streams while meeting target dates.

·                 Knowledge of Microsoft Office Suite.

·                 Experience with SAP systems is beneficial.

·                 Strong leadership and management background.

·                 Strong working knowledge of controls and robotic technology.

·                 Experience working with equipment integrators is desirable.

·                 Travel required up to 60% of the time, depending on project maturity and workload.

Key Responsibilities:

·                 Lead the design, development, and implementation of automation and control systems for high-speed bottling, packaging, processing and material handling operations.

·                 Provide engineering support for the execution and delivery of automation and controls projects across the North American region, ensuring compliance with safety, quality, and performance standards.

·                 Evaluate and select automation and control solutions to optimize production efficiency, reduce costs, and enhance safety and quality.

·                 Collaborate with multi-functional teams, including technical, plant, finance, and procurement, to support and implement business objectives related to automation and controls.

·                 Stay abreast of best in class practices and emerging manufacturing technologies related to packaging and processing automation and recommend improvements.