Diageo India is among the country’s leading beverage alcohol companies with an outstanding collection of premium brands. Our outstanding portfolio includes over 50 spirit brands that are enjoyed across India. Stay up to date with Diageo’s latest news and stories.

Head of D&T US Spirits and Marketing

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!

 

At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one’s talent and personality.

 

Purpose of Role

This role has overall end to end accountability for D&T capabilities within US Spirits and Marketing to improve value for Diageo. By cultivating deep understanding of the business needs through strong local partnerships, you find opportunities for technology-enabled innovation and work multi-functionally to deliver on our commitments. You ensure change is successfully driven and embedded, leverage maximum benefit from existing solutions, and ensure live services are effectively handled. You play a key leadership role in the regional D&T team and have alignment to a functional remit to lead the regional strategic agenda. You play a role in integrating all D&T elements into a coherent view for customers ensuring value for Diageo and represent region up into Global Strategic and Value Stream forums as needed.

 

Market Complexity

D&T delivers products to all Diageo markets and functions. This role will sit on senior business forums and represent D&T delivery across the spectrum of capabilities. This often includes a portfolio of sophisticated geographic/ functional/ process/ system footprint.

 

Leadership Responsibilities & capabilities

Working closely with both the wider regional and global D&T teams to ensure optimal strategic and executional delivery of D&T into their market. The role requires a breadth of expertise to ensure proficient accountability and ensure high quality deliver of D&T for the market.

 

Financial Complexity

The Head of D&T will, depending on the market scale typically have indirect oversight of annual D&T budget of £10m+ systems and resources investment. While not directly accountable for the management of the budget will play a key role as primary customer ensuring the successful utilization of funds to achieve the market goals.

 

Top Accountabilities

Business engagement and value realization:

• Single face of D&T engagement into the market with a true ‘seat at the table’, accountable for outcomes, make commitments and complete them as one D&T (within a WoW framework)
• Build deep relationships with and win ‘hearts and minds’ of Regional/Market leadership teams, such that he / she is seen as an influential leader in facilitating conversations to drive breakthroughs in business performances and in improving opportunities. The collaboration, partnership and leadership with the other Digital & Technology teams is pivotal to the delivery of vision, commitments, Market & Functional performance.
• Collaborate with market(s) to identify technology solutions that align with their strategic priorities and drive operational efficiency.
• Ensures overall value optimization of D&T for their market, considering new technology investments, adoption and usage of key systems as well as service excellence.

 

Strategy and execution:

• Participate in strategic planning sessions to provide technology insights and recommendations.
• Work closely with business units to gather requirements and translate them into actionable technology initiatives.
• Collaborate with the solution teams in respective value streams to successfully deliver the technology roadmap as per commitments.

 

Benefits Realization and Adoption:

• Provide guidance and support to business units during the transition to new technology solutions, ensuring organizational impact is understood and prepared for.
• Support change management efforts to facilitate smooth technology adoption within the region.
• Monitor and measure the effectiveness of technology implementations and make recommendations for improvement.
• Monitor adoption of solutions and define interventions where needed

 

Service operations and employee experience:

• Oversee operational tech landscape; staying aware of service and maintenance activities
• Act as a customer concern point for service issues and collaborate closely with relevant operations owner to drive a resolution; keeping local partners advised

 

Performance Monitoring and Reporting:

• Track and monitor the performance of technology initiatives within the region.
• Prepare regular reports and dashboards to provide insight into progress against strategic objectives, as well as performance of operational landscape
• Finds opportunities for continuous improvement and efficiencies in ways of working

 

Qualifications and Experience Required

• This is a senior role that works with senior partners within the market and across D&T and requires significant broad technology experience and customer management skills.
• A consistent track record of Technology leadership within large matrixed organizations
• Demonstrated capability to build and maintain strong business relationships
• Excellent pan cultural impact and influencing skills
• Has a passion for continuous improvement
• Has the foresight to see potential issues, performance challenges and risks, and has the vital skills to influence and negotiate with the right people to maintain performance
• Is comfortable (and resilient) working in a fluid, constantly evolving environments under pressure with high levels of ambiguity
• An understanding of both the current business’s industry and emerging business, consumer and technology trends
• Able to shape market capability and tech strategy balancing market capability and capacity for change alongside global technology roadmaps and strategic prioritization
• Ability to travel within the region as required

 

Diversity statement:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

 

We know that for Diageo to succeed and realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Trade Marketing Analyst

The Trade Marketing Analyst is responsible for supporting the development and execution of trade marketing strategies and initiatives. This role involves analyzing market data, tracking promotional activities, and providing insights to optimize sales performance and enhance brand presence in retail environments.

 

Accountabilities:

• Provide full picture overview of the full Consumer Journey- establishing touchpoint on path to purchase.
• Collect and analyze data related to sales performance, market trends, and consumer behavior.
• Utilize various data sources (e.g., Nielsen, IRI) to generate actionable insights
• Monitor and evaluate the effectiveness of trade promotions and marketing campaigns.
• Track promotional spend against budget, ensuring alignment with strategic goals

 

Qualifications and Experience Required:

• Bachelor’s degree in Marketing or related field
• Strong analytical skills within trade and category marketing.  Proficient in data analysis with the ability to tell a story through data.
• Ability to navigate Nielsen and IRI to monitor and evaluate the effectiveness of trade promotions and marketing campaigns.
• Track promotional spend against budget, ensuring alignment with strategic goals.
• Lean in to our “dial up behaviors” and core values
• Be externally curious
• Collaborate efficiently
• Experiment and learn
• Act decisively

 

Feel inspired? Then this may be the opportunity for you!

 

Chain Development Director West, U.S. Strategic Accounts

The Strategic Accounts Chain Development Director is responsible for crafting, aligning, and presenting market-level chain strategies to support the Annual Operating Plan across CA, WA, NE, AK, and HI. This role requires a collaborative approach, working cross-functionally with Diageo’s Performance Management/Business Development, Revenue Growth Management (RGM), Trade Development, Strategic Accounts, and CPWS teams. The ideal candidate will have a strong commercial track record, deep critical thinking, and the ability to influence at all levels of the organization.

 

Key Responsibilities and Impact

• Drive Market Connectivity: Foster strong alignment between division, distributor, and strategic accounts to achieve goals across the Open West region, with a primary focus on CA ($600m RSV) and WA ($115m RSV), contributing to a total Strategic Accounts RSV of $750m.
• Collaborate with Local Teams: Partner with local market teams to align behind the Strategic Accounts strategy, ensuring cohesive execution.
• Lead Chain Strategy Development: Orchestrate the development and execution of chain strategies for spirits, in close collaboration with Diageo’s West Division leadership.
• Focus on Growth: Align and execute plans to drive spirits volume, revenue growth, overall execution excellence in service of improving market share performance.
• Optimize Prioritization: Collaborate with Business Performance & Development and Revenue Growth Management teams to strategically allocate trade spend (scans) and local resources.
• Accelerate Key Brands: Identify and implement programming to accelerate the growth of critical brands.
• Ensure Compliance: Balance and optimize Strategic Accounts trade activities to maintain ROM compliance and alignment with market strategies.
• Lead Consistent and Clear Communication: Ensure seamless and open communication by collaborating with state-level Performance Management teams to build, articulate, and disseminate key programming to Field Teams, GSMs, and during weekly meetings.
• Strategic Account Planning: Lead strategic account planning (chain planning summits) to improve connectivity between Strategic Accounts, Division, and Distributor teams.
• Market Presence: Maintain a strong market presence, staying close to key customers, competitors, and consumers (the 3 C’s), with travel estimated at 25-35%.

 

Qualifications and Experience Required

• Bachelor’s degree required; MBA preferred.
• Minimum of 8 years of experience in distributor and chain management, ideally within the beverage alcohol industry.
• Proven self-starter with a strategic mindset and a drive to achieve results.
• Outstanding organizational and communication skills.
• Demonstrated success in developing and implementing customer strategies.
• Proficiency in sales analytics; experience with IRI or Nielsen preferred.
• Strong financial acumen with the ability to drive commercial outcomes.

Business Development Manager Low Proof- Ohio

The Business Development Manager is responsible for leading and developing the Ohio Low Proof strategy to deliver the AOP and Nielsen Share.

 

Experience:

A minimum of 3 years of commercial experience in the Spirits industry managing forecasts, distributor execution, supply, allocations, innovation, and communication across multiple internal and external stakeholders.

 

Key Responsibilities

• Manage and communicate sales and distributor execution to key stakeholders
• Working cross-functionally with State Director, Supply, Sales, RGM, Activation, National Accounts, and On Premise
• Forecast, organize, and communicate innovation to local distributor teams
• Communicate with supply to anticipate opportunities and challenges
• Plan and communicate priorities to National and Regional Account Distributor KAMs- including developing priorities, presenting material, and developing relationships with key customers
• Distributor Partnership- Collaborate and align with distributor on programming, execution expectations, and develop a consistent business cadence
• National Account Programming- develop relationships with internal National Account teams and execute planner programming, innovation, and new distribution
• Measure ROI as it relates to Activation and Programming
• Lead distributor management to achieve annual plan
• Lead quarterly performance review sessions

 

Role Requirements:

• Experience working in distributor management and sales execution
• Strong understanding of forecasting, allocations, VAP, inventory
• Ability to standardize and streamline business practices, tools, resources, and communication
• Develop, deliver, and maintain processes to streamline distributor network

 

Collaborative Leadership:

• Leverage & Amplify all cross-functional resources
• Maintain a strong, positive working relationship with stakeholders while driving a culture of accountability

 

Winning attributes:

• Resourceful and proactive – takes initiative
• Data Driven- able to develop and understand data to identify key opportunities
• Excellent communicator maintaining a simple is best approach
• High standards of accuracy
• Comfortable with constructive feedback
• Organized and good decision maker

 

Diageo Performance Values

• Integrity
• Take responsibility for Low Proof business
• Passionate about the industry and brands
• Respect for the relationships already established

 

Lean in to our “dial up behaviors” and core values

• Be externally curious
• Collaborate efficiently
• Experiment and learn
• Act decisively

 

Feel inspired? Then this may be the opportunity for you!