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Job Description

We are searching for a skilled marketplace expert (Amazon, Flipkart, Etc) and paid search specialist to transform our marketing campaigns. In this role, you will be required to set up and manage Amazon/Flipkart PPC campaign with an objective to create campaigns that maximize online presence and conversions. To ensure success as a Amazon PPC specialist, you should be experienced in designing and managing Amazon PPC marketing campaigns for businesses. A top-notch paid search specialist will be able to identify key target areas for the campaign, audience identification, demographic and geographic features of target audiences, etc.
Along with these responsibilities having attention to detail, a keen eye on Product health Parameters, Upkeep of all the listing in optimized state to aid conversion is an added benefit.

Here are some common responsibilities that might be included in a job description :

Set up, manage, and optimize sponsored product campaigns on Amazon/Flipkart.
Conduct keyword research and analysis to identify relevant terms and phrases for targeting.
Monitor and analyze campaign performance to identify areas for optimization and improvement.
Create and maintain detailed campaign reports and presentations.
Collaborate with cross-functional teams to develop and implement PPC strategies.
Analyzing, tracking, and improvising product performance, revenue, campaign performance, ACoS, daily ad spends, etc.
Stay up-to-date with Amazon’s policies and guidelines for sponsored advertising.
Continuously test and experiment with different targeting, bidding, and ad copy strategies to drive performance.

Requirements

Proficiency with Amazon/Flipkart Advertising tools and platforms, including Amazon Advertising Console, Amazon Sponsored Products, and Amazon Marketing Services.
Knowledge of Amazon’s search algorithms and ranking factors.
Experience with keyword research and analysis, including the use of tools such as Keyword Planner and Amazon’s own keyword research tool.
Strong analytical skills, with the ability to analyze and interpret campaign data to identify trends, areas for optimization, and opportunities for improvement.
Strong written and verbal communication skills, with the ability to present findings and recommendations to cross-functional teams and stakeholders.
Familiarity with PPC best practices and the latest industry trends.
Experience with Excel or other spreadsheet software for data analysis and reporting.
Excellent communication and people skills.
Strong organizational and time-management abilities.
Creativity and commercial awareness.

Required Qualification