FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 brick-and-mortar stores of FirstCry and BabyHug across India.
Firstcry.com – Executive – Retail Sales
Candidates with strong communication skills who can make customers feel welcome in our store will stand out. You will help identify client needs and answer questions about our products and services and recommend solutions. A positive attitude and a desire to promptly resolve potential customer issues or complaints will make you successful in this role. We are looking for a Retail Sales Representative to provide excellent customer service and meet sales quotas for our business.
Project Description : (Project on which the new hire will work) : CRO at Firstcry.
Roles and responsibilities :
– Greet and direct customers
– Provide accurate information (e.g. product features, pricing and after-sales services)
– Answer customers questions about specific products/services
– Conduct price and feature comparisons to facilitate purchasing
– Cross-sell products
– Stay up-to-date with new products/services
Firstcry – Executive – Marketing – eCommerce (2-5 yrs)
Job Description :
– We are searching for a skilled marketplace expert (Amazon, Flipkart, Etc) and paid search specialist to transform our marketing campaigns. In this role, you will be required to set up and manage Amazon/Flipkart PPC campaign with an objective to create campaigns that maximize online presence and conversions. To ensure success as a Amazon PPC specialist, you should be experienced in designing and managing Amazon PPC marketing campaigns for businesses. A top-notch paid search specialist will be able to identify key target areas for the campaign, audience identification, demographic and geographic features of target audiences, etc.
– Along with these responsibilities having attention to detail, a keen eye on Product health Parameters, Upkeep of all the listing in optimized state to aid conversion is an added benefit.
Here are some common responsibilities that might be included in a job description :
– Set up, manage, and optimize sponsored product campaigns on Amazon/Flipkart.
– Conduct keyword research and analysis to identify relevant terms and phrases for targeting.
– Monitor and analyze campaign performance to identify areas for optimization and improvement.
– Create and maintain detailed campaign reports and presentations.
– Collaborate with cross-functional teams to develop and implement PPC strategies.
– Analyzing, tracking, and improvising product performance, revenue, campaign performance, ACoS, daily ad spends, etc.
– Stay up-to-date with Amazon’s policies and guidelines for sponsored advertising.
– Continuously test and experiment with different targeting, bidding, and ad copy strategies to drive performance.
Requirements :
– Proficiency with Amazon/Flipkart Advertising tools and platforms, including Amazon Advertising Console, Amazon Sponsored Products, and Amazon Marketing Services.
– Knowledge of Amazon’s search algorithms and ranking factors.
– Experience with keyword research and analysis, including the use of tools such as Keyword Planner and Amazon’s own keyword research tool.
– Strong analytical skills, with the ability to analyze and interpret campaign data to identify trends, areas for optimization, and opportunities for improvement.
– Strong written and verbal communication skills, with the ability to present findings and recommendations to cross-functional teams and stakeholders.
– Familiarity with PPC best practices and the latest industry trends.
– Experience with Excel or other spreadsheet software for data analysis and reporting.
– Excellent communication and people skills.
– Strong organizational and time-management abilities.
– Creativity and commercial awareness.
Required Qualification :
– Bachelor’s degree in marketing, business, or a related field
– 2+ years of experience in Amazon/Flipkart PPC
New Product Development Specialist
About the job
Job Description
Vendor Management:
1. Identify, evaluate, and select reliable suppliers based on quality, cost, and delivery considerations.
2. Cultivate strong relationships with vendors to negotiate favorable terms and maintain a high level of service.
New Product Development:
1. Conducting product research and competitor analysis to understand consumer preferences and market dynamics.
2. Defining product specifications, features and performance requirements based on market demands.
3. Generating creative and innovative ideas and concepts for new products or product enhancements.
4. Creating prototypes and conducting testing to validate product designs and functionalities.
5. Collaborating with cross-functional teams, including design and manufacturing, to ensure successful product development and timely launch.
6. Monitoring product development timelines, budgets and quality standards.
7. Conducting feasibility studies and cost analyses to determine the viability and profitability of new products.
8. Managing product documentation, including technical specifications, user manuals and other marketing collaterals.
Sales Analysis and Reporting:
1. Analyze sales data and key performance indicators to evaluate the success of merchandising strategies.
2. Prepare regular reports to provide insights into sales trends and recommendations for improvement.
