HDFC Securities Limited is a financial services intermediary and a subsidiary of HDFC Bank, a private sector bank in India. HDFC Securities was founded in year 2000 and is headquartered in Mumbai, with branches across major cities and towns in India.
Marketing Content Manager
About the job
Job Title: Manager – Content Writer
Location: Mumbai
Company Description: HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.
In this role the incumbent will contribute to elevate brand recognition and market presence for the brand and HDFC SKY in particular. If you are passionate about the power of words and visuals to drive meaningful connections and shape brand stories we are looking for you.
Job Description:
Campaign Content Creation:
- Collaborate with the creative team to develop innovative content for marketing campaigns that resonate with our target audience.
- Lead the conceptualization and execution of content strategies that align with the company’s brand, objectives, and customer needs.
Email Marketing:
- Design and implement effective email marketing strategies for new client acquisition, activation, and engagement.
- Craft engaging and persuasive email content that increases open rates and conversions.
- Continuously test and optimize email campaigns to ensure maximum effectiveness.
Performance Marketing Content:
- Develop high-performing content tailored for performance marketing campaigns across various digital platforms.
- Work closely with the marketing team to create and refine copy that meets specific advertising goals and KPIs.
Video Production and Scriptwriting:
- Write compelling scripts for video content, including product launches and promotional campaigns, that clearly communicate product features and brand value.
- Coordinate with videographers, directors, and other stakeholders to ensure the production aligns with the envisioned concept.
Campaign Analysis and Optimization:
- Regularly analyze the performance of marketing campaigns using key metrics to assess their success.
- Utilize data-driven insights to optimize content, enhance campaign strategies, and improve overall marketing effectiveness.
- Report on campaign results and provide actionable recommendations for future marketing initiatives.
Lead Generation through CRM Activities:
- Implement and manage CRM strategies across multiple channels including email, SMS, and WhatsApp to generate leads and drive customer engagement.
- Develop targeted content and messaging strategies that effectively reach and convert potential customers.
Product Collateral Development:
- Build and maintain a suite of product collaterals, including brochures, data sheets, and case studies that support sales and marketing efforts.
- Ensure all collateral is up-to-date, brand compliant, and effectively communicates product benefits and features.
Join us in our mission to revolutionize the broking industry and help clients achieve their financial goals through strategic marketing content initiatives. If you are passionate about content and have the skills and experience to lead our broking vertical to success, we want to hear from you!
HDFC Securities is an equal opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply.
Corporate Salary Manager
About the Job
Skills
Job Title: Corporate Salary Manager
Experience: 3-5 yrs
Salary: Max 7L
Job Location: Kolkata, Patna, Bhubaneshwar
Responsibilities:
1. Acquisition of Demat Trading accounts from Corporate Salary customers
2. Activation of these accounts.
3. Cross sell of other banking ,TPP and capital market products.
4. Corporate activities for fresh acquisition
5. Demo to clients on how to use the portal
6. Handle a team or sales officers, train, coach and mentor them.
Growth Manager – Broking
About the job
The Growth Manager will play a critical role in onboarding, engagement, retention and revenue growth across digital platforms.
Few Key Areas –
- Responsible to drive growth, monetisation and overall revenue generation
- Provide thought leadership which will help the firm to identify market and customer trends
- Develop/Implement new-age tools for marketing campaigns by collaborating with multiple teams to drive engagement and ROI.
- Develop and execute Revenue Strategy and define metrics to achieve business goals
- Execute strategic growth hacking projects by liaising with various stakeholders across Product, Marketing, Tech etc
- Engage in the deeper research and analysis of consumer behaviours, competition benchmarking and platform analytics. Use insights to drive enhancements across Product, Engagement & Monetisation
- Build/enhance product by understanding customer behaviour across customer life cycle stages.
Lead Search Engine Optimization
About the job
Job Description: Lead Search Engine Optimization
Location: Mumbai ( Andheri, MIDC)
Job Description:
As the SEO Head for our Broking Vertical, you will be responsible for developing and executing strategic SEO initiatives to drive organic traffic, improve search engine rankings, and increase online visibility for our brokerage services. You will lead a team of SEO specialists and collaborate with cross-functional teams to enhance our digital presence and attract qualified leads.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies tailored to the broking vertical to increase website, YouTube and Mobile app traffic to generate high-quality leads.
- Lead a team of SEO specialists, providing guidance, mentorship, and support to achieve departmental goals and objectives.
- Conduct in-depth keyword research, competitor analysis, and market research to identify opportunities and trends in the broking industry.
- Optimize website content, including landing pages, blog posts, and educational resources, to improve search engine rankings and user engagement.
- Manage link building campaigns and outreach initiatives to enhance website and mobile app authority and domain credibility.
- Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated into website design and content creation.
- Monitor and analyze key SEO metrics, including keyword rankings, organic traffic, conversion rates, and ROI, to measure performance and identify areas for improvement.
- Stay up-to-date with the latest industry trends, algorithm updates, and best practices in SEO to maintain our competitive edge and drive continuous improvement.
- Provide regular reports and insights to senior management on SEO performance, trends, and opportunities for growth.
- Work closely with the marketing and sales teams to align SEO strategies with overall business objectives and marketing campaigns.
What are we looking for?
• 9-10 years of pure SEO experience, preferably with a reputed Digital agency.
• Highly comfortable with Search Console, Google analytics and other SEO tools.
• Strong working knowledge of Programmatic SEO with wordpress and best practices with the ability to analyze organic metrics on Excel/Data Studio and optimize organic channels like Web, App and Youtube with insights.
• Experience working with technology to optimize the technical aspects of the website and app impacting the organic growth.
• In-depth experience with GA4 & clear understanding of Web Analytics.
• Comfortable writing and editing content for title, descriptions, etc.
Need to work with multiple team’s for content, technology and
Must Have’s:
• Customer-first approach: That’s the North Star. Everything we do is to make our users investment experience better & rewarding
• Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take complete ownership
• Data-driven: The source of truth. Simple as that.
Customer Service Team Manager
About the job
Dept Productivity
- Ensure Productivity is monitored / enhanced in line with set targets.
- Ensure optimum utilization of resources.
- Maintain Team MIS
Maintain Service Level
- Consistency in achieving the agreed performance parameters.
- TAT adherence to be mandated & regularly monitored.
Coaching & Training
- Conduct trainings for the new joinees.
- Refresher training to be identified & conducted
- Regular monitoring and feedback to be provided to the execs.
- Update team of any new updates.
Handling Escalations
- Assist team with prompt handling of escalations
- Client feedback to be shared with resp dept.
- Maintain Team MIS and conduct regular appraisals.
Desired Attribute:-
- Must be a graduate
- Candidate who has good communication skills(Verbal and Written)
- Team handling experience of more than 3 years in Customer Care
- Candidate must be from a broking firm
Investment Advisor
About the job
Key Responsibility Area-
- Serve as a trusted financial consultant to high net worth individuals, family offices, and corporates.
- Acquire new HNI client relationships to build personal AUA and ensure achievement of targets.
- Adopt a client-centric approach to develop a comprehensive strategy that considers all aspects of the client’s finances and investment objectives.
- Build portfolios that adhere to the defined investment framework through appropriate asset allocation and product suitability.
- Cultivate and grow client relationships by monitoring portfolios through performance reviews, providing regular updates, presenting plans, addressing and resolving queries in a timely manner.
- Effective communication and collaboration with internal and external stakeholders to ensure the client is well-served.
- Stay updated on products, services, and legislation that may have an influence on clients’ investment strategy.
- Adhere to all internal policies and ensure compliance with regulatory requirements.
Qualifications & Attributes:
- Post-graduate with specialization in finance.
- 15 +years of sales experience in wealth management
- Excellent knowledge of products, market dynamics, and economic scenarios.
- Financial acumen, analytical thinking with an aptitude for relationship management.
- Strong persuasive and interpersonal skills.
- Excellent verbal and written communication skills.
- Ability to seamlessly align service delivery for an enhanced customer experience; thereby ensuring the achievement of both client’s and organization’s goals.
- Experience with the Advisory (RIA) model
Interesting Job Opportunity: HDFC Securities – Application/Production Support Engineer
Job Duties And Responsibilities
- Responsible for up time & incident management for defined IT applications and make sure that the systems and applications are always working.
- Administer and manage applications running under LINUX /AIX/Solaris/Windows based systems, including configuration, troubleshooting, and automation.
- Identifying the root causes of incidents in order to prevent future recurrence
- Monitor applications & databases for system behavior and analyze performance, Errors / Alerts / Notifications, database connections / blocking processes & resolve issues.
- Serve as a focal point to communicate, coordinate & resolve application /interface / integration issues with vendors and other teams
- Responsible for deployment & movement of application code / bug fixes / data patches and release management in Production, SIT and UAT environments in coordination with vendors
- Execution of O.S and DB patching for the defined IT applications.
- Work on assigned projects/tasks as assigned by the management and team leader.
- Conduct regular bug/issue tracker review meetings & coordinate with vendor/BSG for problem resolution and follow-ups
- Coordinate the review, presentation and release of all SLA deliverable and other documentation pertaining to defined applications
- Ensure that all team members / Vendor (i.e. Technical Analysts/executives / Programmers) perform the delegated tasks according to set timelines.
- Preparing Application process documents/ KB documents
- Assist team in achieving best possible design solution for functional requirements
- Collection of necessary data for MIS preparation for applications
- Attending Change Control Board meetings & planning the production movement.
- Reviewing KB documents & publishing the same to IT Operations Team.
- Reporting of daily activities to Project Manager, monitor and on need basis escalate issues as appropriate.
Work Experience
- 3-6 years’ experience that is relevant in LINUX / UNIX/Oracle platforms, preferably with BFSI segment; in a high-volume or critical production application environment.
- Hands-on experience in the area of installation, configuration, monitoring and management of Applications & Databases in Linux / UNIX systems.
- Experience in application server log analysis, troubleshooting, management and problem solving.
- Experience in managing MEAP (Mobile Enterprise Applications Platform) services and hands-on experience in deployment & management of Application servers, Back-end services etc. for Mobile Applications.
Technical Skills
- Excellent knowledge in Linux, Unix, Solaris & Windows Operating systems and Applications
- Excellent knowledge in Web-App servers (WebLogic, Web Sphere, JBoss, Apache Tomcat)
- Knowledge in RDBMS – Oracle / Sybase / MySQL/ MSSQL / DB2 – Other and SQL Query
- Good skills in PL/SQL Linux scripting languages; Shell scripting
- Basic Networking knowledge, should be able to troubleshoot issues with minimum guidance and support
- Problem solving skills
- Awareness / Exposure to BFSI segment would be a plus
Soft Skills
- Ability to prioritize effectively and handle shifting priorities professionally
- Good written and oral communications skills
- Good inter-personal skills
- Must possess strong quantitative, and analytical skills
