The company has made inroads in advanced computer chips, quantum computing, artificial intelligence, and data infrastructure. IBM employees and alumni have won various recognitions for their scientific research and inventions, including six Nobel Prizes and six Turing Awards.

Copywriter

The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. We sit within IBM’s Marketing function representing and supporting all IBM businesses, both horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication and tangibility, and to promote understanding of the IBM brand in the world.

Your Role And Responsibilities

In the Blue Studio, we aim to be at the cutting edge of creativity, transforming complex ideas into narratives that resonate and inspire. Here, you’ll become part of a collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world—and the people who put them to work. Imagine yourself in a world where you’ll have the opportunity to:

• Distill complex messages into sharp headlines that demand attention
• Craft powerful scripts and VO that can inspire and explain complex ideas
• Dive deeper into technical concepts and be able to translate them into relatable content
• Act as a steward of the brand to support vision and voice across every deliverable

Required Technical And Professional Expertise

• 5+ years marketing or advertising writing
• Superior English language writing skills (diction, syntax and grammar)
• Portfolio of work showing success in primary responsibilities for the role

Renewals Account Manager

The Renewals Account Manager collaborates with Sales to oversee the renewal process for their account base across one territory or more. Typically, in this role you are responsible for a variety of larger, more complex accounts/territories in partnership with Field Sales.

What You’ll Do (Responsibilities)

Negotiate all facets of renewal contracts using sound business judgment. Develop and deliver win/win negotiation strategies that maximize contract value while protecting and enhancing the customer relationship and the value they are realizing from HashiCorp.

Develop and maintain precise renewal forecasts by collaborating closely with Sales teams, identifying risks early, and implementing solutions to ensure alignment on renewal strategies and the achievement of key business metrics.

Identify customer needs and demonstrate solid account management capabilities to drive on-time renewal closure.

Maintain a good comprehension of HashiCorp licensing models to provide both sales and customers assistance in licensing discussions.

Monitor customer health metrics to proactively identify and communicate risks. Work cross functionally to develop risk mitigation strategies and drive appropriate actions with partner teams.

Work with wider team to provide regular and accurate updates on renewal status to management and advance as appropriate.

Engage customers in conversations around renewal readiness, timing and general customer needs.

Connect with customers on multi-year contracts via direct and indirect communication to ensure continued involvement and customer value realization.

Create and present renewal proposal(s) and options to customers and advise customers of upcoming contract expiration.

Work with Legal, Deals Desk and Sales Operations to resolve complex issues regarding approval and finalization of executable order form.

Partner with our Customer Success organization to review customer value achievement in order to achieve customer product adoption and high utilization.

Preferred Education

Bachelor’s Degree

Required Technical And Professional Expertise

• 5+ years demonstrated success in a Renewal Account Management and/or Customer Success capacity.
• Experience leading customer retention and adoption for both On Prem & SaaS accounts/territories.
• Deep knowledge and expertise with both On Prem & SaaS models focused on enterprise software.
• Advanced proficiency with contract renewal processes.
• Initiative-taking approach with strong attention to detail, time management and organization.
• Ability to perform under pressure.
• Team player mindset with a track record of building positive relationships with peers and cross-functional partners.
• Top-notch customer management skills; including sales, account management, and customer service.
• Creative problem-solving skills taking personal initiative to identify areas of process improvement and efficiency.
• Demonstrated strong work ethic and consistent quota achievement.
• Impressive written and verbal communication skills

Preferred Technical And Professional Experience

• Public sector renewals experience is a plus, including familiarity with government contracting requirements and prior experience working with partners and value-added resellers (VARs) such as Carahsoft, DLT, etc.

Director, Field Marketing

A career in IBM Software means you’ll be part of a team that transforms our customer’s challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.

This position involves contributing to HashiCorp’s offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM’s cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your Role And Responsibilities

About the team:

HashiCorp, now part of IBM is looking for its next Marketing Director for Global Events and Corporate Programs. The company has grown rapidly to be the leading global provider of multi/hybrid-cloud solutions for infrastructure and security devops automation and these solutions now sit at the heart of the cloud strategy for many of the world’s largest companies. This position will play a central role in defining the strategy and execution for the programs at the heart of how we most efficiently continue to create and accelerate new sales opportunities.

What You’ll Do

In this position you will be directly responsible for multiple teams at the forefront on the HashiCorp global revenue marketing strategy.

Events: HashiCorp is an active sponsor of many events around the world, including the highest level of AWS re:Invent sponsorship for the past two years. This role will have direct responsibility for managing the team leading the execution of these events.

Cloud Service Provider (CSP) Marketing: Connected to many of these events is a broader co-marketing / co-selling strategy with primary CSPs. This position will also have responsibility for defining and executing this strategy so as to remain tightly aligned with those organization’s GTM motion.

Account Based Marketing (ABM): HashiCorp conducts 1:1 ABM tactics for our highest potential accounts. This position will also be managing the team responsible for ABM and should have a strong point of view on best practices and how to assess performance of these tactics.

Executive Marketing: HashiCorp senior executives spend much of their time directly with customers and this role will also be responsible for determining how to maximize the value of these engagements to support the GTM engine for the company.

This role will report directly to the VP of Revenue Marketing and will be a member of the extended marketing leadership team.

Preferred Education

Master’s Degree

Required Technical And Professional Expertise

A strong understanding of the levers for generating demand in a B2B SaaS company

A history of identifying growth opportunities and driving them into reality

A passion for understanding and collecting the right data and letting it guide your decision making

A curiosity to truly understand the technical value proposition of our solutions

The ability to form strong cross-organizational bonds not just with the broader marketing organization, but also with sales and product teams

Experience executing large global events

Preferred Technical And Professional Experience

Experience driving ABM programs

Understanding of how best to partner with global CSPs

8+ years of relevant marketing experience with at least 4 years as a manager

A high degree of enthusiasm and a hands-on approach

Experience in the DevOps space, particularly in marketing directly to the financial decision makers for these solutions

Experience managing multi-layered teams

Senior Environmental Brand Designer

The Event Experience Design [Brand Studio] team at HashiCorp is made up of multi-disciplinary, highly talented collaborative designers. Our team sits within the Marketing organization at HashiCorp, partnering closely with peers across all Marketing departments.

Our team’s mission is to express the value of our brand through multiple channels and mediums—spanning digital to physical, static to kinetic—to engage, educate, and establish trust with both practitioners who love our products and enterprises looking to enable their businesses at scale with HashiCorp. We are responsible for leading creative across all of our field marketing events (custom and turn-key exhibits), large internal events (Sales kickoff, etc.) and proprietary events (HashiConf & HashiDays).

We work with our audiences at heart and our ‘beauty works better’ principle in hand. We believe the collaborative process can and should be engaging for all, continually improve with insights, and regularly deliver positive outcomes for our business. Through our work, we strive to build a remarkable enterprise brand by delivering high-quality design and continual brand innovation.

What You’ll Do (responsibilities)

• Ensure designs and content reflect consistently both the brand image and company principles
• Establish and maintain working relationships with creative and production vendors, strengthen partnerships with current vendors, and conceive/execute creative
• Design branded physical environments, including custom exhibits, turn-key booths, branded collateral, social materials, and interactive installations that align with the brand
• Design guidelines and kits for self-serve materials for events across marketing
• Collaborate with other designers and external production teams to ensure cohesive brand storytelling
• Develop mood boards, to-scale drawings, 3D renderings, and presentation materials to communicate design concepts.
• Create and maintain floorplans, sign location plans and other planning documents
• Ensure brand consistency across all environmental touchpoints, integrating digital and physical experiences.
• Stay updated on industry trends in sustainability, materials, and experiential design.
• Collaborate with and mentor other designers within the team.
• Travel to participate in site visits and event builds [as needed basis]
• Your perspective and voice will help give shape to our brand and our ever-evolving studio culture.

Preferred Education

Bachelor’s Degree

Required Technical And Professional Expertise

• Experience in Environmental Design, Graphic Design, Brand Design, or a related field.
• Strong understanding of branding, experiential design, and materials.
• Deep understanding of the user journey through an event
• Proficiency in design software such as Adobe Creative Suite, Figma, Keynote, SketchUp, CAD, or other 3D modeling tools.
• Demonstrated communication and collaboration skills.
• Ability to translate brand identities into engaging, spatial experiences.
• Knowledge of printing, fabrication techniques, and sustainable design principles

Preferred Technical And Professional Experience

• Motion experience – either creation or working with motion designers
• Industry experience