Role Description

• Monitoring and analyzing processes & policies across various liabilities product variants:

• Proactively identifying the gaps and analyzing the inherent risks within the existing Regulatory Reporting processes and recommending ways of mitigating them
• Continuously analyze, review, and redesign internal processes & policies to eliminate variations, remove non value added activities, waste, bottlenecks and delays.
• Review & enrich standard operating procedures (SOPs), Policy documents, Product T&C, Deliverables & Collaterals etc. on regular basis.
• Define metrics while designing/redesigning/evaluating product related processes, policies and monitor their performance against agreed targets

Ø Developing, Implementing process improvement & Maintaining process documentation:

• Develop accurate and up-to-date documentation of all processes, including SOPs, process flows, and other relevant information.
• Maintain the process inventory that will be used as a reference for prioritization, controls, integration and communication, preparing of test cases, training documents, etc.
• Be responsible for digitalization of the process & policies and ensure smooth integration of changes to minimize service disruptions.

Ø Ensuring compliance end to end:

• Ensure that all product processes & policies are compliant with internal and external regulations and standards. This includes identifying and addressing any compliance/regulatory issues and keeping up-to-date with changes in regulations.
• Ensure that all Reports/information required by the internal/external regulators are prepared accurately, on the prescribed format and on the desired frequency.
• Ensure that all queries received from Regulators are addressed in a timely manner.

Ø Collaborating with stakeholders:

• Collaborate with various stakeholders, internal and external partners, to identify opportunities for process improvement and to ensure that processes align with organizational goals and objectives.
• Work with cross-functional teams to develop and implement process improvements that increase efficiency, reduce waste, improve customer experience and quality of service.

Ø Training and mentoring:

• Responsible for training, mentoring & communication to the frontline teams on the new & existing product processes & policies,
• Coach team members on process improvement methodologies and tools as required.

Eligibility Criteria:

Education:

o Essential requirement: MBA/PGDM in Finance/Marketing

o Preferred: MBA/PGDM in Finance/Marketing from Tier 1 or Tier 2 institute

Work Experience:

o Essential requirement: 2-5 years of Work Experience in Product role

o Preferred: 3-6 years of Work Experience in Liabilities

Growth Manager – Digi Asset

Job Description

A. Drive Customer Acquisition o Work on initiatives/levers to increase the traffic on bank’s digital platforms with the objective to source quality leads from new prospects/target bases. o Run cross sell campaigns to drive product adoption amongst existing customers of the bank o Closely work with Marketing team to optimize the sourcing channel mix to get the conversions at lowest cost o Close funnel monitoring and drop off campaigns across channels – Email/SMS/WhatsApp/MPNs to improve lead to conversion ratio o Define and manage campaign construct, key business events for campaign targeting and retargeting. Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimisation). Develop A/B and multivariate tests to fine-tune flows, segments, and customer communication templates and targeted campaigns basis customer persona. o Work closely with call centre team and drive various outbound and inbound calling campaigns to drive maximum conversions o Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify customer pain points/opportunities and accordingly get the same implemented with product o Daily funnel tracking to drive the conversions and cross functional coordination with relevant teams – credit, ops etc. for faster disposal of cases within TATs. o Work closely with marketing team to create awareness and engagement campaign. Close coordination with content to rollout campaign creative in line with the product USPs o Work with SEO team closely to increase the organic share of business. Closely involve in SEO and content creation activities – blog publish, website content, meta updates etc. B. Digital Portfolio Management o Track, measure and improve key post acquisition business metrics – card activation, drive spends, portfolio delinquency, loan bounces, fee income, cross sell etc. o Ensure timely internal and external reporting on the key business metrics & portfolio movement on a pre-defined cadence

Education and Work Experience Requirements:

EDUCATION MBA/PGDM from Tier 1/Tier 2 B school

WORK EXPERIENCE

• 4-6 years of post MBA experience in growth role. 2-3 years of experience in managing digital acquisitions for a bank/fintech/NBFC would be a bonus
• Data driven approach to campaign execution and portfolio management
• Prior experience in driving D2C user acquisition campaigns/funnel management/portfolio handling for digital businesses/apps
• Prior experience of working on campaign management tools such as MoEngage, Clevertap, Google Analytics, Adobe etc