IndusInd Bank Limited is an Indian financial services headquartered in Mumbai, Maharashtra. IndusInd Bank was inaugurated in April 1994 by then Union Finance Minister Manmohan Singh.
About the job
Role Details
As a Campaign Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).
In this role, you will shape the “Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.
A. Customer Engagement:
o Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
o Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
o Improve conversion funnel continuously by driving optimization of digital journey
o Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
o Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
B. Product Enhancement
o Be the voice- of customer in shaping the new set of features/products that the bank should launch
o Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
o Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
o Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
o Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
Work Experience
- 2-4 years of relevant experience in campaign/CRM management for a digital business/app
- Prior experience of executing D2C campaigns and content strategy
- Prior working knowledge on SQL
- Working knowledge of at least one campaign management tool – Moengage, Clevertap, or Google Analytics is mandatory
- Experience with marketing tools like Firebase, Appsflyer is a plus
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
