ITC Limited is an Indian conglomerate company, headquartered in Kolkata. It has a presence across six business segments, namely FMCG, hotels, agribusiness, information technology, paper products, and packaging. It generates a plurality of its revenue from tobacco products.
Overview
ITC is hiring well-qualified and prosperous candidates for the post of Manager – Intergrated Media at their Bangalore, India.
To complete details for this job are as follows
Role and Responsibilities
Media Strategy
- Finalize media strategy in coordination with media agency and ensure adherence to budget.
Media Planning
- Work with media agency to arrive at the right plan in terms of media mix, target market, deliveries & spends
- Monitor execution as per the agreed proposal periodically
- Review outcomes and establish regular reporting mechanisms for the brand team
- Tracking Brand health, competition, and Media landscape changes and discussing with the Media Manager & Brand team.
- Reporting on Annual Plan vs. actual execution.
- Media intelligence and reporting.
- Monitor the Agency’s deliverables and report to the Media Manager.
Media Innovations
- Generate innovative media solutions and guide partners for smooth execution.
- Monitor & Measure outcome results on innovations.
Requirements:
Experience and Educational qualification
- Working knowledge of media planning of TV, Print, Radio, and Digital.
- Knowledge of consumer behavior
- Knowledge of marketing fundamentals like positioning strategy, brand building, brand engagement, etc.
- Knowledge of the latest media trends
- MBA (Marketing/Media)
- Candidate should have 3-4 years of experience in media planning and execution.
- Experience in Multiple streams of Media (Planning, Buying, Digital content) are added advantage.
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