ITC Limited is an Indian conglomerate company, headquartered in Kolkata.[9] It has a presence across six business segments, namely FMCG, hotels, agribusiness, information technology, paper products, and packaging .It generates a plurality of its revenue from tobacco products.
In terms of market capitalization, ITC is the second-largest FMCG company in India and the third-largest tobacco company in the world. It employs 36,500 people at more than 60 locations across India. Its products are available in 6 million retail outlets in India and exported to 90 countries.
Social Listening Analyst
Job Description
Overview of Responsibilities
• Continuously monitor brand, competition, and category conversations and share insights with key stakeholders
• Set up query parameters for topics on social listening platforms like Netbase, Brandwatch, etc.
• Identify emerging conversation themes along with the shift in consumer sentiment.
• Pull and interpret data from social listening tools, including brand mention, sentiment, conversation drivers, consumer behavior, top influencers, Key opinion leaders etc.
• Share weekly/monthly learnings with brand teams – brand health reports.
• Identify and share emerging trends – moment marketing opportunities for brands –with content and brand team.
• Explore and share new ideas and approaches for brand campaigns – basis emerging social media trends.
• Identify new consumer trends towards Food & Beverage products to help businesses in participating trends.
• Create learnings of category understanding by exploring category-specific nuances.
• Identify emerging trends that which brand can leverage for new product development, packaging, and marketing communication which can help in contextual/long-term marketing plans
• Present learnings to marketing teams, brand teams, digital media teams, and product development teams
• Top up social listening data with learnings from secondary sources like Mintel and WARC to generate actionable insights with the brand team.
• Mine customer reviews & ratings data (E-Commerce) and generate insights.
• Promote Social Intelligence practice within the organization; build on the culture of Digital first for ITC brands
• Relationship management with existing social listening agencies and lead relationships with various vendors and partners, guaranteeing optimal service delivery and its enhancements
• Continuously evaluate social listening solutions to complement and strengthen existing capability
Requirements
• Strong familiarity and understanding of social media platforms like Facebook, Twitter, Instagram, YouTube and others
• Experience with real-time social listening and consumer intelligence
• Experienced in consumer Insights, should have worked individually on brand briefs
• Experienced qualitative researchers are preferred
• Should be able to mine social media conversations, assimilate them, and come up with cogent themes.
• Effective communication skills, both oral and written; Good at Storytelling
• Good grasp of numbers and logical reasoning; should be able to tie up insights being generated from different data sources to tell a compelling brand story.
Office Associate
Job Description
Office Associate Position:
– Provide administrative support to the respective department
– Interaction with various stakeholders on a day-to-day basis
– Handling telephone board for the Head Office
– Handling reception area and receiving visitors
– Effective filing and archival
– Regular administrative/secretarial work for the department
Requirements
– Proficiency in English Language (both spoken and written)
– Good Comprehension skills
– Documentation and archiving skills
– Good Interpersonal skills
– Proficiency in typing and note taking
– Proficiency in MS Office (word, powerpoint and excel)
Brand Manager
Job Description
Role & Responsibilities :
- Category Business Planning: Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
- Brand Planning: Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
- Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
- New Product/ Product Extension Planning, Development and Launch: Gather inputs from market research data, consumer insights for preparation new product brief
- Assist the Brand Manager in preparing the product brief
- Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team;
- Conduct field visits to validate the results of CPT
- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch
- Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
- Packaging Development :Analyze the market research data on new packaging trends in the market (if, required)
- Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product
- Trade Promotion (Domestic Market) :Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;
- Conceptualize trade promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief
- Consumer Promotion (Domestic Market) :Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief
- Present the brief to Brand Manager and seek approval
- Evaluate the feasibility of co-promotion by tying up with external agencies
- Seek approval for co-promotion
- Identify the external agency
- Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
- Prepare the brand review presentation basis the variance analysis
- Consumer Complaint Addressal : interact with customers to identify the root cause of market complaints
Coordinate with various departments / functions for addressal of consumer complaints
- Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights
- Provide inputs for preparation of market research brief on strategic/ tactical research requirements
- Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives
- Media Activation :Plan and prepare the brief for event activation
- Seek approval
- Identify agencies for event activation
- Negotiate contract terms with the agencies
- Plan for execution of the event
- Demand Planning :Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)
- Order Fulfillment :Participate in identification of root cause for non-fulfillment of sales orders
- Inform respective functions / departments for issue resolution; Track order fulfillment rate at WSP
Requirements
Experience & Education Qualifications:
- 2-3 years of experience, preferably in FMCG Sales (General Trade) or in FMCG Brand Roles
- Tier 1 MBA Colleges – 2021 and 2022 Batches of Marketing
Technical Knowledge & Skills :
- Knowledge of brand management (product, price, promotion, placement);
- Knowledge of statutory compliance related to the category products (legal mandatory’);
- Basic knowledge of category/ product specific manufacturing process and technology;
- Basic knowledge of research methodologies and tools;
- Basic understanding of consumer behavior and market trends
- Strong analytical ability
- High result orientation – getting things done on time and as per agreed upon norms.
- Good Communication Skills
- Excellent Problem Solving Ability
- Attention to detail;
- Creativity
Behavioral Skills:
- High standards of process discipline and adherence to control systems
- Clear and precise communication with multiple points of contact
- Maintain the required standards of professionalism in the face of multiple demands and potential conflict situations
Regional Quality
Job Description
Purpose of the job
- To lead and manage quality lab activities i.e. raw material testing, finished product testing & new product evaluations and testing for Agarbatti, Sambrani and Matches.
- To perform process and system audits across vendor factories to ensure manufacturing SOP is being followed and improve the quality KPIs through root cause analysis, CAPA implementation & training and developments.
Key Accountabilities:
- Manage quality lab activities with all raw materials, finished goods and new products testing and reporting the results
- Manage timely calibration of all instruments/equipment’s in lab and maintain records
- Timely testing & reporting of raw material/finished goods results to stakeholders
- Perform root cause analysis with appropriate tools such as fishbone diagram, histogram, pareto chart etc. to identify root cause for the problems identified in raw materials/finished goods during testing and process audits
- Perform process & system audits across vendor factories to ensure factory follows ITC SOP
- Report process and system audit score & observations to respective vendors and close follow-up and review of CAPA submitted by vendors for NCs observed in audit
- Daily review and monitoring of key quality KPIs reported by factories such as, FG DPM, Incoming raw material test results etc. and timely escalation to the management in case desired
- Keep a close communication with production team for daily updates on raw materials/finished goods results
Requirements
- Diploma Graduate in Mechanical, Mechatronics or Chemical domain
- Quality management or Quality related certifications, preferred
- Problem solving methods
- Knowledge of 5S, 7 QC tools, Process improvement or other statistical methods
- Communication & Presentation skills
