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Marketing Manager

Job Description

OverviewAshton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what’s possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods, and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated home builders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service. Headquartered in Atlanta, Georgia; Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Myrtle Beach, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

POSITION OVERVIEW:

The Marketing Manager leads the marketing strategy and execution of programs designed to drive qualified consumers to Ashton Woods communities and ashtonwoods.com with a focus on optimizing ROI of marketing spend. The Marketing Manager also serves the broader role of brand steward for every touchpoint with the consumer.

#Ll-Hybrid

Responsibilities

Strategic Planning and Execution:

Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation, and optimization in alignment with goals.
Develop, manage, and execute annual/quarterly marketing strategies and marketing plans.
Partner with VP of Sales to ensure marketing programs are aligned with goals.
Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
Provide agency partners with well-thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, articulate, constructive manner.
Own the holistic lead management database messaging capabilities for the division, including all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors.
Attend weekly sales meetings and conduct community visits to build rapport with sales agents.
Serve as local market expert responsible for monitoring trends and competitive activity both online and within the community.

Performance Measurement and Analytics:

Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies.

Set performance goals for and deliver programs optimizing Cost/Lead, Cost/Sale and ROI.
Monitor community traffic on a weekly basis to identify trends, evaluate communities behind traffic / sales goals, and make marketing plan recommendations to improve performance.
Utilize Salesforce and Pardot toolset to measure marketing effectiveness and gain insight into performance by traffic source to optimize performance and prioritize vehicles driving results.
Review Google Analytics and digital media reports to ask probing questions, provide agency partners with appropriate guidance and regularly optimize media mix to drive ROI.
Issue performance reports to key constituents on an ongoing and ad hoc basis.

Brand Stewardship:

Visit models and sales offices, assessing model and sales office presentations, signage, and collateral presentations.

Assist community sales with necessary on-site promotional support and self-marketing efforts.
Evaluate and manage online content to ensure adherence to brand standards and drive consistent impact to conversion metrics.
Book and manage new community photo shoots on a timely basis in accordance with guidelines, updating photo library and ashtonwoods.com with new model photography.
Other tasks as assigned.

Qualifications

Bachelor’s degree in marketing, Communications, or related field.
At least 5 years of marketing experience (e.g., 360 strategic marketing plans and tactics; managing agency partners, digital and traditional (online / offline) marketing vehicles).
Experience with data-based decision-making utilizing analytics to set and evaluate marketing programs.
Experience using CRM and/or marketing automation to drive business results.

Typical Physical and Mental Demands:

Must be able to read, write, and speak fluently in English. Spanish language skills are helpful. Employees in the position are required to be able to hear and have sufficient vision to utilize all office equipment.
Use of hands and fingers is required to utilize standard office equipment.
Ability to drive an automobile for required travel
Requires occasional lifting up to 20 pounds.
These physical requirements are representative of those required to successfully perform the essential functions of this position. Reasonable accommodation will be provided to enable individuals with disabilities to perform these functions if requested.

Project Manager

Job Description

The Project Manager (PM) works independently assuming primary responsibility for planning, directing, coordinating and delivering project activities through the entire project life cycle (from initiation to hand off to customer) that are broad in scope. The PM is responsible to achieve project objectives and completion on time, on budget, and in conformance to Mayo Clinic project management methodologies and standards.

The PM may independently lead one or multiple medium to large projects that have department or site level strategic importance. Project work has moderate to high risk and risk interdependencies, may have several interrelationships, and may have moderate to high costs associated. Responsible for managing established budget, participates in the creation and tracking of project budgets. Position requires strict adherence to budget management and guidelines of both the assigned department and the institution.
Facilitates problem-solving, decision-making and change management, taking prudent actions to accomplish project objectives under minimal supervision. Calls upon experience to manage projects, and is competent in the implementation of project results. Applies negotiations skills characterized by entrepreneurial thinking. Must have strong business acumen and ability to work with diverse functions and build relationships. May require matrix supervision, and evaluation of staff from other departments, divisions, and contractors/vendors. May have direct and indirect reports. Responsible for demonstrating the project focused culture, and advises other staff regarding PM practices, methods and standards. Performs additional job functions as detailed by immediate supervisor.
Use and application of Agile methodologies is important to this role. May be responsible for monitoring scrum processes and meetings. May work to increase efficiency, motivate the team, and advocate for changes to ensure quality and timeliness. Leading project teams may include the following:
(1) Guide teams on Agile practices and values to implement critical projects
(2) Assess maturity of the team/organization and coaching to higher levels, at a sustainable pace
(3) Remove impediments or guiding team to do so; escalating to management when appropriate
(4) Build a trusting and safe environment where problems can be raised and resolved
(5) Facilitate work without coercion, assigning, or dictating
(6) Facilitate discussion, decision-making, and conflict resolution
(7) Support and educate Product Owner, especially on creating the backlog and refining it

Qualifications

Bachelor’s degree with 7 years of experience in Project Management and business related activities or Master’s degree with 4 years of experience in Project Management related activities. Project Management Professional (PMP) Certification preferred. Education preference: project management, business administration, management.
Candidates should also include any certifications they have, which may include but are not necessarily limited to Certified Product Management, Certified Scrum Master (CSM), Advanced Certified Scrum Master (A-CSM), PMI Agile Certified Practitioner, and/or Certified Scrum Professional (CSP).

Virtual Assistant for B2B Lead Support – Focus on Australian SMEs [Urgent]

We’re a Melbourne-based consultancy, The Culture Assembly, working with Australian small businesses and launching a new psychosocial risk and workplace compliance service. We are seeking a detail-oriented, reliable Virtual Assistant to support B2B services and professional audiences. The role includes researching and organising leads and referral partners such as HR, WHS, legal, insurance professionals, and consultants, as well as supporting outreach, lead follow-up, and tracking conversations using spreadsheets or a simple CRM. You will also help maintain basic LinkedIn activity, admin Google Ads, and undertake light administrative work as needed. You should be organised, comfortable with structured work, and have clear professional communication skills in English. Experience with B2B services, sales, or lead nurturing is beneficial but not required. The role is part-time (about 15 hours per week), starting for up to a month with flexibility and regular weekly check-ins. Reliability and clarity are essential.

Budget range:
Simple project

Who are you, and what do you do?
I’m a passionate founder looking for an energetic and tech savy operator to generate leads and post content.

In what capacity are you hiring?
For my company

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Mid-level (Industry Average)

Digital Designer

Digital Designer Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company’s values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte_company=ua&_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d) Purpose of Role This role will drive, innovate, and enhance the digital customer journey in lockstep with the larger Digital Creative Team. The Digital Designer will work closely with the website, email, and performance marketing strategy teams to bring digital experiences to life —leveraging a consumer centric mindset. This role will work within a dedicated creative team to execute product storytelling and presentation through a brand‑right, digital first lens. This role reports into the Creative Director – Digital. The Digital Designer has an established command for design and executional excellence and makes quick informed decisions. This role understands the importance of digital work in the Omni Journey and its impact on the business. The Digital Designer can successfully work individually or within different team builds — consistently delivering elevated, informed work given an evolving brand and a demanding business. An offensive partner, the Digital Designer role is a forward thinker always seeking new and better ways to solve creative problems and connect with consumers. This teammate should have multidimensional creative mindset and skillset, embracing that the modern landscape requires a creative to be versatile and well‑rounded. Most importantly, this position delivers innovative creative tied to the business — maximizing the power of the channel to inspire, communicate and drive action. Your Impact Best‑in‑class design for digital channels: website, email, display ads, paid social, loyalty. Create with versatility and constantly seek new and innovative ways to elevate consumer experience. Utilize insights and data to make informed design decisions that drive user engagement and conversion. Work collaboratively with the Creative Director, agency partners, external resources, copy, category partners to produce brand relevant digital consumer experiences that reflect and elevate brand’s DNA and standards. Qualifications Outstanding portfolio showcasing best‑in‑class solutions with a high level of design excellence Passion for athletics and retail Command of core graphic design skills: typography, layout, color theory, etc. Understanding of e‑commerce, email, social, and performance marketing channels Connoisseur of current culture and design trends Modern creative mindset with and understanding of tools: generative AI, motion graphics, social content Solid understanding of UX/UI and front‑end development Strong visual, verbal and written communication skills Command of applied creative strategy, critical thinking and wireframe development Ability to handle multiple tasks and projects at any given time Command of the Figma and Adobe Creative Suite Bonus: Working knowledge of motion and video software (i.e. After Effects, Premiere) BFA in graphic design, visual communications, or another relevant field At least 2 years in a digital design role. Workplace Location Location: Remote Base Compensation $63,555.60 – $87,388.95 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Benefits & Perks Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA‑eligible teammates Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well‑being Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.