From the widest selection of genuine beauty products from around the world to beauty advice, Nykaa is truly passionate about catering to your every beauty and wellness need. Because after all, Your Beauty is Our Passion.

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Senior Executive Influencer Marketing

Job Title: Senior Executive Influencer Marketing

Job Description :

Affiliate Program Management:

Manage and grow Nykaa’s Affiliate Program by onboarding new influencers, content creators, and partners.
Monitor affiliate performance, ensuring timely payouts and optimizing partnerships for maximum ROI.
Collaborate with internal teams to align affiliate campaigns with business goals.

Influencer Outreach and Relationship Management:

Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments.
Negotiate collaborations, affiliate deals, and promotional activities with influencers.
Ensure influencers adhere to Nykaa’s brand guidelines and campaign objectives.

Campaign Execution:

Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition.
Track campaign progress, providing regular updates to stakeholders on performance metrics and insights.

Performance Analysis:

Analyze data from affiliate and influencer campaigns to measure effectiveness.
Identify areas of improvement and suggest strategies to optimize campaigns.

Collaboration and Coordination:

Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns.
Coordinate with tech teams for affiliate platform management and issue resolution.

Market Research:

Stay updated on industry trends, competitors’ affiliate programs, and emerging influencer opportunities.

Knowledge and Skill / Qualification Requirements :

1–4 years of experience in influencer marketing, affiliate marketing, or digital marketing.
Understanding of affiliate marketing tools, platforms, and performance metrics.
Excellent communication and negotiation skills.
Data-driven mindset with the ability to interpret analytics.
Passion for beauty, fashion, and lifestyle content is a plus.

Principal Product Manager

You will be responsible for driving the vision, strategy, and execution of some of our platform products. The ideal candidate should have a minimum of 5+ years of experience in product management, with a strong background in ecommerce. In this role, you will get to work across the length and breadth of the ecommerce platforms: Catalog, Martech, User Identity, Discovery, Cart, Checkout, Order Management and Customer Experience. You will work closely with cross-functional teams, including business stakeholders, Engineering, QA, Data Science, Ops, Finance and Accounting to deliver a world-class Ecommerce experience for our brands.

Responsibilities:

Develop and drive the product strategy and roadmap in alignment with business goals and customer needs.
Collaborate with Brands, Business Teams, Engineering, QA, Data science, and UX design teams to define and execute features
Conduct market research, competitor analysis, and user feedback analysis to identify opportunities and trends in Ecommerce and apply insights to make informed product decisions.
Define and track key shopping funnel performance metrics such as conversion rates, click-through rates, and user engagement, and continuously optimize the shopping experience based on data-driven insights.
Collaborate with internal and external stakeholders to integrate third-party data sources, tools, and APIs to enhance the search experience and drive innovation.
Partner with UX/UI designers to create intuitive and visually appealing search interfaces that improve discoverability and user engagement.
Collaborate with business stakeholders to identify and implement monetization opportunities within the search experience, such as sponsored search results or personalized recommendations.
Drive cross-functional coordination and communication to ensure timely and successful execution of search-related projects, including coordinating with engineering teams on technical implementation and testing.

Requirements:

Total years of experience: 8+
Minimum of 5+ years of experience in product management
Experience working in mid to large organizations, preferably in the e-commerce
Strong analytical and quantitative skills, with the ability to derive insights from data and make data-driven decisions.
Experience working in an Agile/Scrum development environment and ability to effectively manage multiple priorities and projects simultaneously.
Excellent communication and collaboration skills, with the ability to influence and work effectively with cross-functional teams and stakeholders.
Passion for user-centric design and a customer-first mindset, with a keen eye for detail and a commitment to delivering exceptional user experiences.
Proven ability to hire, lead and motivate teams, driving results in a fast-paced and dynamic environment.
Knowledge of the beauty & fashion industry, including trends, consumer behavior, and competitive landscape, is a plus.

ou will be responsible for driving the vision, strategy, and execution of some of our platform products. The ideal candidate should have a minimum of 5+ years of experience in product management, with a strong background in ecommerce. In this role, you will get to work across the length and breadth of the ecommerce platforms: Catalog, Martech, User Identity, Discovery, Cart, Checkout, Order Management and Customer Experience. You will work closely with cross-functional teams, including business stakeholders, Engineering, QA, Data Science, Ops, Finance and Accounting to deliver a world-class Ecommerce experience for our brands.

Responsibilities:

Develop and drive the product strategy and roadmap in alignment with business goals and customer needs.
Collaborate with Brands, Business Teams, Engineering, QA, Data science, and UX design teams to define and execute features
Conduct market research, competitor analysis, and user feedback analysis to identify opportunities and trends in Ecommerce and apply insights to make informed product decisions.
Define and track key shopping funnel performance metrics such as conversion rates, click-through rates, and user engagement, and continuously optimize the shopping experience based on data-driven insights.
Collaborate with internal and external stakeholders to integrate third-party data sources, tools, and APIs to enhance the search experience and drive innovation.
Partner with UX/UI designers to create intuitive and visually appealing search interfaces that improve discoverability and user engagement.
Collaborate with business stakeholders to identify and implement monetization opportunities within the search experience, such as sponsored search results or personalized recommendations.
Drive cross-functional coordination and communication to ensure timely and successful execution of search-related projects, including coordinating with engineering teams on technical implementation and testing.

Requirements:

Total years of experience: 8+
Minimum of 5+ years of experience in product management
Experience working in mid to large organizations, preferably in the e-commerce
Strong analytical and quantitative skills, with the ability to derive insights from data and make data-driven decisions.
Experience working in an Agile/Scrum development environment and ability to effectively manage multiple priorities and projects simultaneously.
Excellent communication and collaboration skills, with the ability to influence and work effectively with cross-functional teams and stakeholders.
Passion for user-centric design and a customer-first mindset, with a keen eye for detail and a commitment to delivering exceptional user experiences.
Proven ability to hire, lead and motivate teams, driving results in a fast-paced and dynamic environment.
Knowledge of the beauty & fashion industry, including trends, consumer behavior, and competitive landscape, is a plus.

This is a work from office opportunity

Textile Designer – Nykaa Fashion

We are looking for a talented and detail-oriented Print Textile Designer to join our team. The ideal candidate will be responsible for creating original, trend-driven textile designs and patterns for our product lines. This role requires a strong creative vision, proficiency in Adobe software such as Illustrator and Photoshop, an eye for detail, and a deep understanding of fabric characteristics, color palettes, and the latest market trends. You will collaborate closely with the design, production, and marketing teams to ensure designs are feasible, aligned with brand identity, and meet production requirements.

Key Responsibilities:

Design Creation: Develop unique and visually appealing print designs and patterns for textiles, considering the target market, brand aesthetics, and seasonal trends.
Market Research: Stay up to date with industry trends, emerging techniques, and color forecasts to bring fresh, innovative ideas to the brand.
Material & Technique Knowledge: Work with various fabrics and understand the characteristics of different textiles, ensuring designs are optimized for specific materials.
Color Development: Develop colorways and palettes that align with brand guidelines and ensure consistency across all designs.
Technical Precision: Prepare production-ready artwork, including accurate color separations, repeats, and layout adjustments.
Collaborative Projects: Work closely with cross-functional teams including product development, marketing, and manufacturing to deliver cohesive and well-executed designs.
Prototyping: Create mock-ups and prototypes for presentation, adjusting designs based on feedback and production feasibility.
Quality Control: Review samples and oversee the quality of final prints to ensure they match the original design specifications.

Senior Executive Social Media

As a Senior Executive focused on Social Media, Content Strategy and Performance Assets at Nykaa, you will be responsible for managing content creation, supporting campaign execution, and driving community engagement across Nykaa’s digital platforms. This role requires a mix of creative and analytical skills to develop effective performance assets, manage campaigns, cover events, and engage the community to boost brand presence and drive measurable results. You will collaborate closely with cross-functional teams to ensure that content strategies align with overall marketing objectives.

Key Responsibilities:

1. Content Strategy & Creation

– Develop and implement social media & content strategies for performance marketing assets across various digital channels, ensuring consistency with brand messaging and goals.

– Create innovative and high-quality content for Instagram primarily, as well as Pinterest, Twitter, YouTube, and Snapchat.

– Work with creative teams to produce compelling, on-brand assets (videos, images, ads) tailored for different social media and paid platforms.

– Contribute innovative ideas to enhance content engagement, including planning content for campaigns, launches, and promotions.

2. Campaign Management

– Support campaign planning and execution across paid social, search, and display channels to drive conversions and optimize performance.

– Collaborate with the marketing team to align performance assets with campaign objectives, ensuring delivery of high-impact visuals and messaging.

– Manage timelines and coordination for campaign deliverables, including asset creation, adaptation, and rollout.

3. Event Coverage

– Attend and cover relevant events, both internal and external, to create real-time content for social media platforms.

– Assist in strategizing and producing event-related content (live videos, behind-the-scenes, interviews) that resonates with the Nykaa community and enhances brand visibility.

4. Community Engagement

– Engage with followers, respond to inquiries, and foster positive relationships across social media channels.

– Collaborate with team to implement community engagement initiatives, supporting positive brand sentiment and growing follower engagement.

5. Analytics & Reporting

– Track, analyze, and report on the performance of content assets and campaigns across platforms, identifying key trends and insights.

– Use data to assess the effectiveness of performance assets and provide actionable recommendations to optimize future campaigns and content strategies.

– Regularly monitor KPIs such as CTR, engagement rate, and conversions to ensure that content performance aligns with business goals.

Key Skills and Qualifications:

Bachelor’s degree in Marketing, Communications, Media, or related field.
1-4 years of experience in digital marketing, content creation, or performance marketing, preferably in an e-commerce or beauty/fashion environment.
Proficiency with content creation required and knowledge and expertise in analytics tools is plus. (e.g., Facebook Ads Manager, Google Analytics).
Proficiency in content creation tools and software (e.g., Insta reel edits, Canva, In shot).
Strong understanding of social media platforms, especially Instagram, Pinterest, Twitter, YouTube, and Snapchat.
Excellent project management, communication, and interpersonal skills.
Experience in social media management, including community engagement and event coverage.
Knowledge of content strategies for different digital marketing channels.
Creative mindset with a strong attention to detail and an ability to adapt content to fit various formats.