Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.
Overview:
Puma is hiring eligible and interested applicants for the post of Senior Associate- Category (Kids) at their Bengaluru, India location.
To complete details for this job are as follows.
Role and Responsibilities:
- Responsible for delivering Key KPIs of maximizing Sales, Gross margin, range building and Brand focus category while catering requirements of all channels. for kids to the Key responsibilities include but are not limited to:
- Overall assortment planning for the category in sync with Key brand initiatives for the season, target customers for each format (product and pricing) and strategic objectives for the season/year
- Maximizing Gross profit through right pricing strategy and cost optimization with local sourcing teams
- Range building from Global inline range and plugging gaps for India market from local sourcing
- Achieving topline and bottom line for the category as per Puma India short and medium-term objectives
- Range Planning and assortment building – Global Inline and non-inline (India specific developments)
- Responsible for working closely with Sales and customers to build products that meet market requirements and plug product and price point gaps in global range
- Responsible for driving this business along with the Sales team with a view to achieve market leadership
- Analyzing gaps in the range from Global and fill them through developments locally for Indian market
- Right pricing strategy to maximize ASPs, margin and sell thrus
- Cost negotiations with sourcing teams to maximize input cogs and drive right pricing
- Managing end to end process of order placement, tracking and delivery monitoring to ensure timely launches in alignment with channel level launch targets
- Maximizing option and sales efficiency on non-inline (local) developments
- Closely coordinating with channel merchandising, sales, customers, and other internal departments to deliver on all objectives
- Coordinating with marketing, VM, training and other demand and awareness building teams to drive category focus
- Providing leadership, development, and guidance to the team to execute category goals
- Maintaining updated knowledge of key competitor products, distribution, and pricing strategies
- Actively tracking fashion and consumer trends to continuously look for opportunities to grow business and plug gaps.
Eligibility Criteria and Functional Competencies Required
- MBA/Degree in business studies. Related education in Fashion Management is an added advantage
- 2+ years working experience in the sports-lifestyle business
- Experience in working with a retail/fashion/branded environment
- Leadership Skills
- Strategic Decision Making
- Strong Stakeholder management, influencing and communicating skills
- General knowledge of go-to-market processes
- Strong analytical skills
- Technical product knowledge
- Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools.
- Fluency in the English language (speaking, reading, writing) at business level
- Interested in working in a truly multicultural environment
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