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Founded in 2011 and headquartered in Mumbai, Maharashtra, Purplle is an Indian multi-brand beauty retailer selling cosmetic and wellness products. With the help of its online store and an ever-growing list of cosmetics, fragrances, skin, and hair care products, Purplle is fast becoming a favorite.

Retail Operations Manager

About the job

The Assistant Manager – Operations will oversee the day-to-day retails store operations at Purplle.com’s head office. This individual will have a strong understanding of retail systems, expertise in creating Standard Operating Procedures (SOPs), and proficiency in managing Point of Sale (PoS) systems, ensuring smooth operational processes and an excellent customer experience.

Key Responsibilities:

1. Store Operations:

– Manage daily store activities and ensure adherence to company standards.

 

2. System & PoS Management:

– Maintain and troubleshoot PoS systems and Backend PPOS handling including Offer configuration + New development.

3. SOP Development:

– Create and implement SOPs for store operations and ensure team compliance.

– Regularly update SOPs based on best practices.

Assistant manager – Packaging Development

About the job

Position Overview: We are seeking a highly motivated Assistant Manager to support our Packaging Development team. In this role, you will be responsible for timely Launches of NPD in personal care and Make up Range Category. Your expertise in Packaging development , Vendor Development / Management and Sourcing experiences will help us to achieve our revenue goals.

Responsibilities:

  • Responsible for timely Launches of NPD in personal and Make up Range Category.
  • Prior exposure on Innovation and core development in personal care and color cosmetics.
  • Vendor Development (Domestic and International)
  • Project Management
  • Skill set in Innovations
  • Internal and External Stakeholder Management
  • Understanding on Various Printing and Decoration Techniques used in Primary and Secondary Packaging.
  • Negotiation Skills
  • Willing to Travel across country for Vendor Visits/ Trials
  • Prior experience of Packaging material Procurement and Sourcing.
  • Prior exposure of working with International packaging vendors.

Qualifications:

  • Proven experience (4 – 5 years) in Packaging Material, New Product Development
  • Proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, Excel, etc.)
  • In depth technical knowledge of Primary Packaging used in personal care and Color Cosmetics
  • Good spoken and written Communication skills.

Manager – Marketing Analytics

About the job

Key Requirements-

• 3-4 years of relevant experience in Business Analysis with atleast 1 year in Marketing Analytics

• Experience defining requirements and using data and metrics to draw business insights

• Experience with SQL and Excel mandatory

• Critical thinking and problem-solving proficiency.

• Strong Analytical skills with solution orientated approach for any problems faced.

• Ability to translate data into actionable insights

• Good communication skills, team spirit, enthusiasm

• Proactively contributing to the team

Key Responsibilities-

1. Data Analysis and Insights:

o Develop and implement data models and metrics to track marketing performance and ROI.

o Identify trends, patterns, and opportunities in data to inform strategic decisions.

2. Strategic Planning and Reporting:

o Collaborate with marketing leaders to define key performance indicators (KPIs) and develop comprehensive reports on marketing effectiveness.

o Create detailed reports and presentations, highlighting insights and recommendations for improvement.

3. Campaign Optimization:

o Assess the performance of marketing campaigns and initiatives, providing actionable recommendations for optimization.

o Work with the marketing team to refine strategies based on data-driven insights and industry best practices.

4. Cross-Functional Collaboration:

o Partner with product, tech, sales, and finance teams to ensure alignment of marketing strategies with overall business objectives.

o Facilitate communication between marketing and other departments to ensure data and insights are effectively utilized across the organization.

5. Market Research:

o Conduct market research and competitive analysis to understand market trends and customer preferences.

o Utilize research findings to support the development of new marketing strategies and initiatives.

6. Process Improvement:

o Identify opportunities for process enhancements within the marketing team to improve efficiency and effectiveness.

o Implement best practices for data management and analysis.

Sr. Executive-UI Designer

About the job

The Sr. UI Designer at Purplle would be responsible for crafting designs that are visually compelling and simplistic. The ideal candidate will have experience working in agile teams, with developers, UX designers, and copywriters. He/she will be able to make deliberate design decisions and translate any given user-experience journey into a smooth and intuitive interactions

*Candidates with E-commerce experience are preferred*

Responsibilities:

Gather and evaluate user requirements in collaboration with product managers, UX designers and engineers. Be a great team player, experienced in working with agile teams. Ability to collaborate closely with developers, copywriters, and UX designers. Create, improve and use wireframes, prototypes, style guides, and user flows, and effectively communicate your interaction ideas using any of these methods. Present and defend your design decisions. All your design decisions should be based on the overall design roadmap as well as your own design thinking and fundamental principles (i.e. color theory, visual weight, etc.) Continually keep yourself and your design team updated with the latest changes in your industry’s standards. Performing UI testing to make sure designs are properly implemented and are per standards. Identify and troubleshoot UI/UX problems (e.g. responsiveness)

Mandatory Qualifications:

Proficient with design softwares and technologies like Adobe XD, Figma, After Effects, Illustrator, Photoshop and others. Designing interactive UIs and applying motion and illustration skills to the UIs Great sense of typography, iconography, color theory, and visual composition Effectively communicate design concepts and detailed logic both verbally and visually to internal stakeholders

Must Haves: Ability to work with cross-functional teams and receive design feedbacks Ability to quickly incorporate feedback and think about how the UI will scale in the future and integrate with the rest of the product Team player Good to haves: Decision maker with valid reasoning to support product and organization goals Excellent communicator Self Driven with good business acumen High emotional intelligence Compassionate Leader

Senior Executive Content Writer/Creator

About the job

Key Responsibilities:

Instagram Content Creation & Management:

  • Single-handedly lead the process for reels – from idea generation to final execution
  • Generate creative ideas for posts that resonate with the brand’s image and engage the audience
  • Post content on Instagram, as per the calendar

Offline Marketing Campaigns:

  • Contribute to the planning, execution, and supervision of offline marketing campaigns (these will involve travel)

Model Coordination and Content Creation Management:

  • Collaborate with models, photographers, videographers, and other stakeholders for photoshoots and video shoots; manage the end-to-end process – from identifying the right models to conceptualizing and managing the shoots

E-commerce Listing Planning and Execution:

  • Coordinate with different e-commerce teams for listing execution
  • Monitor and analyze performance metrics, making data-driven recommendations for continuous improvement.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Brings a minimum of 2 years of experience with a new-age, youth-centric brand
  • Proven experience in marketing, with a focus on content creation, influencer collaboration, and offline campaigns.
  • Proficiency in social media platforms, especially Instagram, with a good understanding of current trends.
  • Strong creative thinking and the ability to translate ideas into visually appealing content.
  • Excellent interpersonal and communication skills for effective collaboration with influencers, models, and internal teams.
  • Ability to work independently and manage multiple projects simultaneously.

Updated: October 30, 2024 — 11:31 am

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