Swiggy is a new-age consumer-first organization offering an easy-to-use convenience platform, accessible through a unified app. Your browser does not support the video tag. Our mission is to elevate the quality of life of the urban consumer by offering unparalleled convenience. Convenience is what makes us tick.

AM – HRBP

Ways of Working – Employees will come to the office twice or thrice a week at their base location and work remotely for the remaining days.

The role incumbent is expected to travel within the region periodically (5-8 days a month within the set region or on need basis)

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Job Role :

HR Business Partner will be partnering with the BU/Functional Leaders in crafting people strategy and Talent plans to deliver Business goals and is responsible for the overall execution of the strategy and plan. The individual will also be responsible for providing employee experience and people processes impacting productivity and is the guardian of the culture. This is an Individual Contributor role.

What you would do :

• Own and Deliver the entire people charter roadmap covering key hire-to-retire people processes for the respective BU/Region. These are Swiggy first processes to drive BU productivity and to segment the performance of the individuals for timely interventions. Example : Performance Management, Talent Management, Staffing, Learning Effectiveness.
• Own and Deliver the Employee Experience charter covering key moments in the Employee lifecycle. These are examples of key employee first moments : My Recognitions, My immersion, My Promotions, My Team ( Belongingness and Bonding ), My organizational culture, My work, Exit, Overall Employee Nps
• Identifying capability gaps based on Employee and Region needs and partnering with COE/SME to design and deliver on such programs. Develop Employee intelligence to craft high impactful people programs
• Being the primary custodian of the “Voice of the employees” by consolidating and analyzing employee pulse and distilling actionable insights to drive the right employee backward actions
• Demonstrating the impact of the people programs ( COE Led Swiggy level programs ) and creating feedback loops to improve the overall effectiveness of the programs
• Keepers of Swiggy culture : 1. Stress test the Culture : Beliefs ( vision & values ), Ways of working and Rituals & Talent practices to raise timely alarms with managers & leaders and deploy plan of action to course correct ( wherever there is a divergence and identified gaps from the desired behavior at individual and team level ). 2. Understand and Develop what is the employee value proposition and practices that attract people to and keep people with Swiggy and BU ( Partner with Central COE Team to provide feedback , Design and Develop)
• Support Managers and leaders to navigate Day to Day people problems upheavals
• Change management and Senior Stakeholder Management

Desired Experience :

• 3-4 years of relevant Strategic HRBP experience with a strong bent of Execution mindset or HR Consulting experience with proven results
• High on Ownership, Stakeholder Management, Problem solving and Strategic thinking skills
• Prior experience working in strong employer brand organization is a plus
• Strong Functional knowledge of Human Resources around Organizational behavior, Performance management , Leadership development practices is a must
• FMCG, Consumer internet, B2C, E-commerce, Technology Industry are preferred.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law”.

 

Marketing Manager

This role will be a part of the central Marketing team for Swiggy (This role is remote. However one week a month you will be expected to be in Bangalore) driving marketing for Swiggy Instamart. The ideal candidate should have exposure in the consumer marketing domain, having managed marketing campaign planning and execution. We are looking forward to a self-starter – innovative, driven and a team player, preferably with experience working in a data driven environment in Ecommerce.

About Swiggy Instamart:

Swiggy Instamart was launched in 2020 with the aim of extending Swiggy’s vision of hyperlocal convenience in the grocery space. The brand has seen great early traction with consumers and is on a fast growth trajectory with plans to expand the service to more cities in the coming months. In the coming years, we expect to be a significant player in the e-grocery market that’s currently pegged at 3Bn USD with our differentiated product offerings and unique 10 minute delivery promises.

Job Description:

• Drive the marketing communications in line with traffic, acquisition goals of the brand and lead planning, execution and reporting for the charter
• Work closely with the growth and category functions to aid in execution of BTL-specific brand and category campaigns
• Liaise with social media team to own social media presence for Instamart, ensuring consistent visibility and relevant communication to aid brand visibility and engagement
• Assist in execution and report results from surveys, polls, and other market research for the brand
• Assist the team for ATL campaigns in terms of liasing with cross-functional teams such as Agency, Creative, Research, Growth etc.
• Vendor/Agency management – maintain relationships through regular contact, liaise with Finance for initiation and execution of registration, purchase orders, payments etc.

Desired Skills:

• 3 years of experience in the marketing function preferably in the consumer domain
• Full time MBA or Masters from a premium business school is compulsory
• Prior experience in planning and executing marketing campaigns across different online/offline mediums is critical
• Experience in stakeholder management and working closely with creative agencies is desirable
• He/she should have a sound understanding of basic marketing concepts and demonstrate consumer first thinking along with data-driven decision making
• Strong language skills : written and oral

Account Manager

Ways of Working – Office / Field: Employees are expected to work from the office on all days out of their respective base locations.

About the Team –

Swiggy Dineout is building India’s largest dining out platform that processes more than 100M diners for its partner restaurants across its network for 21000 restaurants in 34 cities and growing. We are striving to augment our consumer promise of enabling unparalleled convenience by helping diners explore restaurants across all categories – from QSRs, cafes, casual dining, premium, fine dining and more and offer the widest range of offers on restaurant bills through easy payments on the app. We are on a mission to change the way India dines out. If you are a foodie and equally passionate to redefine the experience of dining out, join our team to be a part of the Swiggy ride!

Dineout is present in 34 cities across India and we have partnerships with more than 21,000 restaurant partners where users can save up to 40% on their dining bills when they pay their restaurant bills using the dine out feature on the Swiggy app.

Role Summary –

The role holder is expected to onboard and build relationships with 70-80 partner accounts in the given territory to grow the Dine-out business and service offerings and generate 80-90 lacs Gross Merchandise Value (GMV) per month.

The exact number of partners and revenue targets will be based on the India 1 and India 2 markets and specific geographies assigned

Responsibilities –

Account & Partner Relationship Management

• Onboard new accounts by explaining the requirements to the partners and coordinating with internal stakeholders
• Meet the existing partners periodically and ensure Restaurant Display Page(RDP) content is correct and image coverage is high
• Make persuasive presentations on the benefits and goodness of  Dine Out plans & promotions for month-on-month growth and ensure partners invest consistently.
• Execute growth forward activities such as offer alignments, marketing operations alignments, etc. to ensure go live on events and activities as planned.
• Resolve issues such as ‘diner denied payout’ and ensure seamless transactions for customers and partners at the restaurants
• Prepare the growth plans for each account being managed and gather competitor action insights.

Data Interpretation & Business Performance Management:

• Filter relevant data from the Restaurant facing dashboard and explain the key performance metrics to the partner
• Seek necessary support or actions from the partner to ensure the right RDP view to enable conversions and grow the business.
• Stay updated on the partner’s investment in competition through observations at the point of sale, conversations with the partner and competition sales teams, delivery persons, etc.
• Ensure partner investments are equal or higher than competition with respect to discounts, commissions, and advertisements by highlighting relevant inferences from the dashboard and explaining the gains/benefits to the partner.

Interaction with Stakeholders: 

• Interact with partner support (discount change, Restaurant Display page, etc.), sales operations (competition comparison data, or any ongoing festival data, etc.), and finance team ( reconciliation of payouts, queries on GST, etc, amount not credited to partner accounts, etc.).

Functional Competencies

• Understand Dine Out offerings and gain clarity of growth levers.
• Knowledge of basic metrics such as operating hours of restaurants , ADs revenue per order (Ads RPO) , Commission Revenue per order and its constituents such as Average Order Value (AOV)
• Elements of data dashboards such as CMS/ PowerBi/Compass/Salesmate
• Understanding of Conversion Funnel – Advanced Level Week Wise /Month Wise/Day Wise transactions across accounts , denial rates, supply metrics vs competition

Desired Skills –

• Graduate with 1.5-3 year of field sales experience; Fluency in local language and working knowledge of English
• Good working knowledge and experience of e-commerce activities and all online marketing channels
• Confident, Pleasing, and a go-getter personality
• Effective communication skills
• Attitude & Aptitude for Sales
• Should be a team player, working alongside people from all walks of life.
• Analytical, good Excel skills.
• The candidate has to be flexible, restaurant owners do not operate on 9-to-5 schedules
• Leadership and Influencing skills: Identify, build, and use a wide network of contacts with people at all levels, internally and externally. Achieves a good result through a well-planned approach.
• Initiative & Flexibility: Recognizes the need to adapt to change & implement appropriate solutions. Be able to identify opportunities and recommend/influence change to increase the effectiveness and success of campaigns.
• Creativity & Initiative: Demonstrate creativity & originality in your work and have the personal drive and initiative to bring about change and help drive the business forward.

“We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law.”

Lead – Marketing

Mandate 1 – Employees will come to the office twice or thrice a week at their base location and work remotely for the remaining days.

Job Title: Brand Marketing Lead

We are looking for a dynamic Brand Marketing Lead to spearhead comprehensive marketing strategies that align with business growth and city-level initiatives. This senior role requires collaboration across teams, including growth, media, and creative departments, and calls for strong leadership in managing large-scale marketing campaigns and business-driven solutions.

About the Role:

As a Brand Marketing Lead, you will be responsible for developing and executing impactful brand campaigns that drive business outcomes. You’ll work closely with the Growth Team to analyze business contexts, numbers, and market trends, ensuring data-driven strategies. In collaboration with the Media Team, you will oversee the execution of campaigns and ensure accurate reporting. Additionally, you will write detailed creative briefs and manage the creative process with internal teams, while also offering marketing solutions that align with both national and city-level objectives.

Key Responsibilities:

• Campaign Ownership: Develop and implement brand marketing strategies that align with both national and city-specific business objectives.
• Cross-functional Collaboration: Work closely with the Growth Team to understand business contexts, KPIs, and user insights, driving actionable marketing plans. Partner with the Media Team to manage execution, reporting, and media buying.
• Creative Brief Development: Write comprehensive creative briefs that provide clear direction for campaigns, aligning messaging with brand goals and market needs. Collaborate with the Creative Team to ensure top-quality execution.
• City Team Integration: Work in sync with city marketing teams to localize campaigns and solve region-specific marketing challenges.
• Campaign Execution: Lead end-to-end campaign management, ensuring that all ATL, BTL, and digital activities are aligned with the brand’s vision and guidelines.
• Marketing Innovation: Stay ahead of industry trends, bringing fresh, innovative ideas to enhance marketing outcomes.
• Performance Analytics: Use data analytics and market research to monitor and measure campaign effectiveness, making adjustments where needed to optimize impact.
• Vendor & Partner Management: Liaise with external vendors, agencies, and media partners to ensure seamless campaign execution.

Desired Candidate:

Experience: A minimum of 1-3 years in brand marketing, with proven experience in managing large-scale marketing campaigns across multiple channels (ATL, BTL, Digital).

Skills:

• Strong understanding of market research, consumer insights, and performance analytics to drive strategy.
• Good leadership and project management skills, with a history of managing cross-functional teams.
• Creative problem-solving skills and the ability to think strategically in a fast-paced environment.
• Communication: Exceptional communication skills, both written and verbal, to convey clear, actionable briefs and ideas across departments.
• Industry Knowledge: Expertise in media planning, execution, and reporting. Familiarity with working closely with growth and business teams to align marketing efforts with business goals.

Attributes:

• Proactive and results-driven.
• Adaptable with strong leadership and collaboration abilities.
• A strategic thinker with a growth mindset and passion for marketing innovation.