Boat, also known as boAt Lifestyle, is an Indian consumer electronics brand. It is not a Chinese company. Boat specializes in manufacturing and selling a wide range of audio products, including headphones, earphones, speakers, and accessories. The company was founded in India and has its headquarters in Mumbai.
About the job
About boAt:
An Indian consumer electronics start-up & the fastest-growing startup. In just Few years, we’ve revolutionized the way you listen to music & transformed the way you track your fitness goals. In addition to solidifying our position in the Indian market as the No. 1 player, boAt has also emerged as the fifth largest wearable brand globally.
https://www.boat-lifestyle.com/pages/who-are-we/
What’s next?
All that has happened to us is overwhelming, yes, but it pushes us to do more, be more and make more products that you can use to jazz up your lifestyle. So, in 2021, we’ve started to fearlessly rock in India with a range of products that free-spirited Indians like you can truly call your own!
https://www.boat-lifestyle.com/blogs/news/
Know More about the Role:
Role: Senior Executive/ Assistant Manager – Content Marketing
Years of Experience: 4yrs+
Location: Delhi/Gurgaon
What will you do?
Create high impact content strategies for Brand Storytelling, content strategies to build consideration for the brand, while also selling the product proposition.
Collaborate with internal partners to interpret project briefs and develop relevant concepts into content, campaigns, and brand video content pieces.
Ensure content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and share ability.
Understand Marketing media, new media, web 3.0 and other marketing innovations to build campaigns and content strategies around.
Help in writing high-quality product descriptions / RTB’s and create compelling product selling narratives to explain features and benefits better. Produce well-written content that is SEO friendly and optimized for conversion for performance marketing as well.
Write compelling brand narratives, to help create stories around the brand philosophy of #DoWhatFloatsYourboAt
What are we looking for?
Qualification:- Post Graduation/ Graduate in any stream
Skills:- Copywriting, Content, SEO
Industry:- Any Lifestyle, electronics or Ecommerce industry.
We’re super passionate about the impact that we are making in people’s lives.
We are looking for a fellow self-starter to join our ambitious bunch.
Submit your resume and we’ll get the ball rolling!!!
