IndusInd Bank Ltd is one of the new generation private sector banks in India. The Banks business lines include corporate banking, retail banking, treasury and foreign exchange, investment banking, capital markets, non-resident Indian/high-net-worth individual banking, and information technology.
Campaign Manager
About the job
Role Details
As a Campaign Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).
In this role, you will shape the “Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.
A. Customer Engagement:
o Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
o Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
o Improve conversion funnel continuously by driving optimization of digital journey
o Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
o Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
B. Product Enhancement
o Be the voice- of customer in shaping the new set of features/products that the bank should launch
o Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
o Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
o Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
o Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
Work Experience
- 2-4 years of relevant experience in campaign/CRM management for a digital business/app
- Prior experience of executing D2C campaigns and content strategy
- Prior working knowledge on SQL
- Working knowledge of at least one campaign management tool – Moengage, Clevertap, or Google Analytics is mandatory
- Experience with marketing tools like Firebase, Appsflyer is a plus
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
Lead – Growth Manager (MSME)
About the job
Role Details
As a Lead – Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through cross-sell, upsell, and adoption of MSME digital banking services like Transactions, Remittance, Trade, Bill Payments etc, ).
In this role, you will shape the “MSME Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.
A. Customer Engagement:
o Work on initiatives/levers to increase the traffic on bank’s MSME app channels (mobile/net) with an objective to increase conversion from target bases and drive adoption among the new/existing consumers.
o Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
o Improve conversion funnel continuously by driving optimization of digital journey
o Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
o Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
B. Product Enhancement
o Be the voice- of MSME customer in shaping the new set of features/products that the bank should launch
o Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
o Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
o Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
o Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
Work Experience
- 6+ years of relevant experience in growth/product marketing for a digital business/apps
- Customer centric mindset and eye for detail is a must
- Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required
- Prior experience of executing D2C, B2B, MSME campaigns and content strategy
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus
Product Manager – Savings Account
About the job
Role Description
- Monitoring and analyzing processes & policies across various liabilities product variants:
- Proactively identifying the gaps and analyzing the inherent risks within the existing Regulatory Reporting processes and recommending ways of mitigating them
- Continuously analyze, review, and redesign internal processes & policies to eliminate variations, remove non value added activities, waste, bottlenecks and delays.
- Review & enrich standard operating procedures (SOPs), Policy documents, Product T&C, Deliverables & Collaterals etc. on regular basis.
- Define metrics while designing/redesigning/evaluating product related processes, policies and monitor their performance against agreed targets
Ø Developing, Implementing process improvement & Maintaining process documentation:
- Develop accurate and up-to-date documentation of all processes, including SOPs, process flows, and other relevant information.
- Maintain the process inventory that will be used as a reference for prioritization, controls, integration and communication, preparing of test cases, training documents, etc.
- Be responsible for digitalization of the process & policies and ensure smooth integration of changes to minimize service disruptions.
Ø Ensuring compliance end to end:
- Ensure that all product processes & policies are compliant with internal and external regulations and standards. This includes identifying and addressing any compliance/regulatory issues and keeping up-to-date with changes in regulations.
- Ensure that all Reports/information required by the internal/external regulators are prepared accurately, on the prescribed format and on the desired frequency.
- Ensure that all queries received from Regulators are addressed in a timely manner.
Ø Collaborating with stakeholders:
- Collaborate with various stakeholders, internal and external partners, to identify opportunities for process improvement and to ensure that processes align with organizational goals and objectives.
- Work with cross-functional teams to develop and implement process improvements that increase efficiency, reduce waste, improve customer experience and quality of service.
Ø Training and mentoring:
- Responsible for training, mentoring & communication to the frontline teams on the new & existing product processes & policies,
- Coach team members on process improvement methodologies and tools as required.
Eligibility Criteria:
Education:
o Essential requirement: MBA/PGDM in Finance/Marketing
o Preferred: MBA/PGDM in Finance/Marketing from Tier 1 or Tier 2 institute
Work Experience:
o Essential requirement: 2-5 years of Work Experience in Product role
o Preferred: 3-6 years of Work Experience in Liabilities
Growth Manager – Digi Asset
Job Description
A. Drive Customer Acquisition o Work on initiatives/levers to increase the traffic on bank’s digital platforms with the objective to source quality leads from new prospects/target bases. o Run cross sell campaigns to drive product adoption amongst existing customers of the bank o Closely work with Marketing team to optimize the sourcing channel mix to get the conversions at lowest cost o Close funnel monitoring and drop off campaigns across channels – Email/SMS/WhatsApp/MPNs to improve lead to conversion ratio o Define and manage campaign construct, key business events for campaign targeting and retargeting. Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimisation). Develop A/B and multivariate tests to fine-tune flows, segments, and customer communication templates and targeted campaigns basis customer persona. o Work closely with call centre team and drive various outbound and inbound calling campaigns to drive maximum conversions o Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify customer pain points/opportunities and accordingly get the same implemented with product o Daily funnel tracking to drive the conversions and cross functional coordination with relevant teams – credit, ops etc. for faster disposal of cases within TATs. o Work closely with marketing team to create awareness and engagement campaign. Close coordination with content to rollout campaign creative in line with the product USPs o Work with SEO team closely to increase the organic share of business. Closely involve in SEO and content creation activities – blog publish, website content, meta updates etc. B. Digital Portfolio Management o Track, measure and improve key post acquisition business metrics – card activation, drive spends, portfolio delinquency, loan bounces, fee income, cross sell etc. o Ensure timely internal and external reporting on the key business metrics & portfolio movement on a pre-defined cadence
Education and Work Experience Requirements:
EDUCATION MBA/PGDM from Tier 1/Tier 2 B school
WORK EXPERIENCE
- 4-6 years of post MBA experience in growth role. 2-3 years of experience in managing digital acquisitions for a bank/fintech/NBFC would be a bonus
- Data driven approach to campaign execution and portfolio management
- Prior experience in driving D2C user acquisition campaigns/funnel management/portfolio handling for digital businesses/apps
- Prior experience of working on campaign management tools such as MoEngage, Clevertap, Google Analytics, Adobe etc
