Job Description: Senior Brand Manager

Location: Indore

Type: Full-Time

Experience: 5-7 years in branding/marketing, preferably with experience in digital marketing, content creation, and event management.

About Supersourcing:

Supersourcing is a fast-growing platform revolutionizing the hiring space, making it easier for businesses to connect with top talent globally. As we continue to expand, we are looking for a dynamic and strategic Senior Branding Manager to lead our branding efforts across all channels, including digital, content, and events.

Role Overview:

The Senior Branding Manager will be responsible for shaping and executing the overall branding strategy, ensuring that Supersourcing has a cohesive and impactful brand presence across all platforms. This role will require a balance of creative vision and strategic thinking, as well as the ability to lead a team to deliver results. You will work closely with content creators, digital marketers, event planners, and external partners to drive brand awareness, engagement, and loyalty.

Key Responsibilities:

1. Brand Strategy & Execution

• Develop and implement a comprehensive brand strategy that aligns with Supersourcing’s business goals.
• Ensure consistent brand messaging across all channels, including social media, digital platforms, events, and traditional media.
• Lead brand positioning efforts to establish Supersourcing as a market leader in the industry.

2. Team Leadership & Management:

• Lead, mentor, and manage the branding team, including content creators, social media managers, and designers.
• Ensure seamless collaboration across departments (sales, product, customer success, etc.) to align all efforts with the overall brand strategy.
• Oversee the work of external agencies or freelancers, ensuring brand consistency and timely delivery of projects.

3. Content & Digital Marketing:

• Collaborate with the content strategist to create high-quality, engaging content for social media, blogs, newsletters, podcasts, and other digital platforms.
• Work with the YouTube content producer and creative team to grow the channel, ensuring the brand’s storytelling remains fresh and engaging.
• Explore new content channels and ensure the brand’s presence on reputable platforms through thought leadership articles, podcasts, etc.

4. Event Marketing & Brand Experiences:

• Plan, oversee, and execute branded events, both physical and virtual, ensuring they align with overall branding and marketing objectives.
• Partner with event coordinators to ensure all branding and marketing materials are cohesive and represent the Supersourcing brand accurately.
• Create memorable event experiences that leave a lasting impression on attendees and reflect the core values of Supersourcing.

5.Creative Direction & Innovation:

• Oversee all creative outputs, ensuring the visual and written content aligns with the brand’s identity.
• Drive innovation in branding activities, introducing new, creative ways to reach and engage target audiences.
• Champion creativity within the team, encouraging fresh ideas for campaigns, branding collateral, and overall brand messaging.

6. Budget Management:

• Work within budget constraints while maximizing the impact of branding activities.
• Allocate resources effectively, prioritizing high-ROI initiatives across digital and event-based channels.

7. Performance Tracking & Reporting:

• Define KPIs for branding activities and campaigns, regularly measuring performance against goals.
• Analyze data from digital campaigns, events, and content marketing to improve branding efforts.
• Report progress and insights to the leadership team, recommending adjustments to strategy where necessary.

Key Qualifications:

• Proven experience (5-7 years) in branding, digital marketing, and event management.
• Demonstrated ability to build and manage cross-functional teams.
• Strong strategic thinking and creative problem-solving skills.
• Experience in content creation and social media management.
• Expertise in digital marketing, including SEO, email marketing, and video content.
• Excellent communication skills, both written and verbal, with the ability to articulate a clear brand vision.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Preferred Qualifications:

• Experience in scaling YouTube or other digital platforms.
• Experience with branding in the tech or HR industries.
• Familiarity with analytics tools to track and report on branding and marketing performance.

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