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Campaign Manager
Job Description:
- Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns, and reporting results.
- Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept, code (html/css), and test email templates for campaigns using email on acid.
- Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
- Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients.
- Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client.
- Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects of digital marketing.
- Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience.
Skills:
Educational Qualifications:
- At least 1+ years of experience setting up campaigns for digital or email marketing
- 1+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
- Worked on at least few of diy esp’s (like mailchimp, campaign Monitor, icontact) and one or two enterprise esp’s like salesforce marketing cloud, marketo, eloqua, etc in setting up campaigns and creating segmentations, dynamic content and reports
- A technology savvy or minded marketer with exposure and capability of problem solving and data analysis
- Good, standards-based html and css skills Exposure on setting automation and campaigns for known ESPs
- Should be able to work in photoshop & dream weaver
- Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment
Account Manager
Roles & Responsibilities:
- Create, communicate, maintain and enforce project timelines for all campaigns
- Understand the creative strategy and objectives on all projects and provide substantive feedback to the team on all deliverables, including creative, testing plans, QA, production and execution
- Be the single point of contact in interacting with our clients to understand their needs and keeping them informed on project deliverables and progress
- Coordinating with various teams internally and externally to ensure that regular and ad-hoc campaigns are successfully launched
- Work with cross functional teams such as creative and technical to introduce and implement cutting edge email marketing programs for highly visible clients
- Attend, participate and give feedback at all account status meetings
- Be passionate about being there for our clients
Required Skills/Qualifications
- MBA in Systems/Business/Operations, Web Design and Development, Computer Science,
- Information Technology or related field; or equivalent experience
- Have a minimum of 2 years of account coordination/account management experience
- Hands on Experience on Email Marketing is must
- Experience managing, prioritizing and tracking several projects with competing deadlines.
- Ability to craft clear and concise communications to multiple stake holders on project statuses.
- Demonstrated success in thinking through client issues and providing creative solutions.
- Comfortable with tight deadlines with the ability to manage client expectations and create processes for efficient project management.
- Ability to work effectively within a team in a fast-paced, entrepreneurial environment that consist of many remote team members
- Passionate about technology and enjoys talking about it
- Willing to work on new challenges but remain focused on your regular duties
- Ability to work effectively within a team in a fast-paced, entrepreneurial environment
- Attention to detail in everything that you do. That said, let’s see how much attention to detail you
- Willing to work in US shift, supporting Clients across CST, MST and PST.
Senior Content Marketing Strategist
Content Creation, Content Marketing, Content Strategist, Content Strategy Development
Communication Skills, Copywriting, Creative Writing
Roles & Responsibilities –
- We are seeking a seasoned Content Strategist with 5+ years of experience in crafting compelling content and executing effective marketing strategies.
- In this role, you will develop and implement content plans that align with our brand’s goals, create engaging and high-quality content across various channels, and drive marketing efforts to maximize reach and impact.
- Your expertise will guide content creation, optimize distribution, and ensure consistency across platforms. Strong analytical skills and a strategic mindset are essential for this position.
Skills Required:
- Content Creation: Ability to write clear, compelling, and well-structured content tailored to different audiences and platforms.
- Content Strategy Development: Expertise in developing and executing content strategies that align with business goals and target audience needs.
- Marketing Acumen: Experience in marketing content effectively through various channels, including social media, email, and paid advertising.
- Analytical Skills: Ability to analyze content performance metrics, derive insights, and adjust strategies accordingly.
SEO Analyst
Link Building, off-page SEO, On-page SEO, SEO, Technical SEO
Communication Skills, Analytics, Local SEO, Reporting
Job Description:
You will be handing strategic SEO campaigns where you will have to create and work on the on-page, off-page and technical SEO strategies.
Experienced working on type of campaigns:
- eCommerce
- Local
- National
Added Advantage:
- App Installed
- YouTube
- Amazon
Technical and On-Page
- Performs a thorough website evaluation to find any technical issues on the website from various tools like screaming frog, SEMrush & AHREFs.
- Manually finding out SEO technical issues that are not triggered by SEO tools.
- Provides various recommendations to improve the website structure, design, content, interlinking, and other factors to improve SEO score and user experience.
- Performs intent-based keyword research for optimising different types of website pages.
- Creating metadata based on industry standards.
- Content audit focusing on keyword gap and content structuring.
- Should have worked on 30+ campaigns (B2B & B2C) centric towards on-page SEO.
Off-page & Local SEO
- Builds authoritative link-building strategies to enhance the backlink profile of the website.
- Should have worked extensively on guest blogging link-building.
- NAP consistent link building to enhance local visibility.
Functional & Communication
- Clearly communicates ideas, solutions, challenges, and results to the client in a timely manner.
- Manages client’s expectations in terms of website organic performance and business growth.
- Should be good in email communication and have a decent experience on call communications.
- Task & ETA management.
- Coordinates with cross-team to improve website performance.
Strategy & Performance
- Analyze the website and define a strategy to improve the website’s organic traffic.
- Brainstorms for new SEO tactics and analyzes search algorithms to create new and creative growth strategies.
- Creates and introduces strategies based on the client’s goals based on the business’s niche.
- Defines KPIs every six months and devises a strategy to achieve them.
- Monitors and tracks project progress and proactively handles any issues that arise.
- Strategizing SEO to get more conversions to the website.
Reporting:
- Create website performance reports using Google Analytics and Search Console in Google Data Studio.
- Analysis of traffic drop and keyword drop.
- Providing insightful findings into the report.
Content Writer
Content Writing, Blog Writing, Content Marketing, SEO, Seo writing
Keywords, Marketing tools, Meta Tags, MS Office
Roles & Responsibilities:
- Conducting in-depth, well-structured and long-form research-based content
- Developing content for blogs, articles, metadata, product descriptions, social media, website landing pages and guest blogging topic Ideas.
- Research and Develop content for Q&A websites such as Quora, Trip Advisor, etc
- Creating compelling headlines and body copy that will capture the attention of the target audience
- Create content that motivates, inspires, educates, informs, sells, and simply provides information across a wide variety of digital platforms.
- Write engaging content and ensure that it adheres to SEO standards
- Follows all brand editorial guidelines for consistency and ensures all-around consistency (style, fonts, images and tone)
- Understand the client’s business, services, and product lines before writing the content
- The ability to handle multiple projects concurrently
- Generate ideas for new content composition
- Should be able to proofread content copies written by other writers.
Requirements
- Proven 2+ years of work experience as an SEO Content Writer or Copywriter
- Have expertise in writing content for various regions, mainly Australia, the USA and UK
- Bachelor’s degree in English Literature, Communication, Marketing, Journalism or a related field
- Portfolio of published articles
- Knowledge of multiple verticals; e.g. e-commerce, B2C, B2B
- Experience doing research using multiple sources
- Excellent Verbal, Writing and Editing skills in English
- The ability to consistently meet tight deadlines
- Familiarity with marketing tools, MS Office or Google Suite
- Good understanding of the latest marketing trends and techniques, especially SEO
- Willingness to take new initiatives
- Strong attention to detail and ability to multi-task projects and deliverables
- Knowledge of keywords, meta tags, SEO and basic writing terminologies