Synchrony Financial is an American consumer financial services company with its headquarters in Stamford, Connecticut, United States.

Manager, Paid Social (L09)

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony’s brand presence in a dynamic market.

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail partners, while also delivering leading customer experiences.   Within this organization, our Paid Social Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.  We are seeking a motivated Paid Social Analyst to serve as a hands-on-keyboard paid social strategist, buyer, and analyst, supporting business units across the enterprise.  This role will execute and optimize efficient paid social campaigns including work within Meta, LinkedIn, Pinterest, Reddit and other social media properties.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Key Responsibilities:

• Facilitate paid social campaign execution, optimization, and reporting for key business unit
• Optimize campaign performance based on primary KPI’s across various paid social platforms, striving to consistently refine tactics, audiences, and messaging to produce efficient business results
• Build weekly/monthly reporting, developing client insights and analysis to inform ongoing strategies, growth opportunities, and meet business objectives
• Assist with campaign strategy and planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
• Assist with documenting learning agenda and testing plans to achieve new learnings and improve performance
• Collaborate with analytics, media ops, strategy and other internal teams on measurement, tagging, billing and reporting
• Identify strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs
• Collaborate with other paid channels (programmatic, SEM, etc.) and organic social media teams on cross channel integration and strategy
• Perform other duties and/or special projects as assigned

Required Skills/Knowledge:

• Bachelor’s degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
• Minimum 2+ years of hands-on experience executing paid social campaigns, actively working within platform tools at an agency or brand. Meta platform knowledge required, Pinterest, Reddit and LinkedIn preferred
• Minimum 2+ years experience in developing and executing plans in a fast-paced environment and consistently meeting deadlines
• Minimum 2+ years experience in executing social campaign pacing, pulling reporting, monitoring performance, and managing campaign optimizations
• Minimum 2+ years of experience in BFSI sector or marketing agency

Desired Skills/Knowledge:

• Experience working on B2C campaigns; working in financial, healthcare or retail categories a plus
• Working knowledge of the technical build of a paid social campaign (bidding structure, tagging, trafficking, audience management etc.)
• Excellent team building and collaborative skills
• A passion for problem solving and innovation
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Strong aptitude for numerical detail and analytical thinking

Eligibility Criteria:

Bachelor’s degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.​

Work Timings: 2 PM to 11 PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal) or PIP
• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
• L4+ Employees can apply

Grade/Level: 09

Job Family Group:

Marketing

Manager, Ad Ops Media Operations

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property.  We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team.
Key Responsibilities:

• Intake, review, execute, and QA’ing various ad trafficking tasks.
• Oversee and execute end-to-end management of digital campaign and optimizations.
• Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals.
• Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties.
• Understand and enforce internal naming conventions for digital campaigns.
• Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis.
• Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel).
• Implement brand safety monitoring and blocking tagging with DoubleVerify.
• Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs.
• Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects.
• Address client questions and concerns regarding new initiatives and optimizations.
• Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility.
• Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly.
• Perform other duties and/or special projects as assigned.
• Preferred to have experience in BFSI sector.

Required Skills/Knowledge:

• Bachelor’s degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
• Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher.
• Minimum 2+ Years of experience in BFSI sector.
• Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.).
• Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies.
• Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore.

Desired Skills/Knowledge:

• Experience working in the financial category and within a Retail Media Network is a plus.
• Hands-on experience working in Kevel’s ad-server is a plus.
• Hands on experience with project management software, like MS Project and AtTask/Workfront.
• Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks.
• Excellent communication and presentation skills for internal meetings/presentations.
• Creative and resourceful; proven ability to problem-solve and look for innovative ideas.
• Ability to work effectively in cross-functional teams.
• Results-driven with a focus on achieving growth and success.
• Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities.
• Experience with Postman or other API based tools/platforms is a plus.

Eligibility Criteria:

Bachelor’s degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.

Work Timings: 7 PM to 4 AM IST

Executive Assistant

The primary responsibility of this role will be to ensure the smooth and efficient senior executive administrative support to the Country Head for Synchrony India as well as the HR head for Synchrony Asia. Responsibilities will be broad, dynamic and changeable in nature ranging from coordinating or leading special projects, arranging conferences through to preparing presentations. This individual will work closely with the two leaders and will have close working knowledge of the office.

Essential Responsibilities:

• Support Executive leaders by driving all related administrative tasks with a strong sense of ownership and empowerment and “can do” attitude.
• Coordinate complex scheduling and extensive calendar management, as well as management of content and flow of information to senior leadership.
• Manage correspondence, presentations, meeting agendas, emails and any external mailings in close partnership with local and global leaders as well as Executive admins.
• Accurately recording minutes of the meeting and tracking related action plans
• Maintain professionalism and strict confidentiality with all materials, conversations as well as and exercise discretion when interfacing with the broader organization.
• Manage, coordinate, and arrange senior leadership travel/stakeholder visits and travel-related activities, including hotel booking transportation, and other company logistics.
• Process monthly corporate card and cash expenses.
• Organize team communications and plan events, both internally and offsite

Qualifications/Requirements:

• Graduate in any discipline
• Minimum 4+ years’ experience as an executive or administration assistant performing administrative duties and providing support to senior leaders.
• Strong time-management skills and the ability to organize and coordinate multiple projects at once.
• Flexible team player willing to do what it takes to get the job done; adaptable and enjoys a challenge
• Excellent communication skills, strong demonstrated writing skills and a meticulous attention to detail
• Experience at an advanced level using Microsoft Word, Excel and PowerPoint applications as well as ability to draft correspondence and create PowerPoint presentations for leadership team
• Excellent administrative and interpersonal skills
• Must be able to meet deadlines in a fast-paced quickly changing environment.
• A proactive approach to problem-solving with strong decision-making skills
• Extremely well organized, with attention to detail, yet able to multi-task in an environment of changing priorities
• Intellectually sharp, able to grasp concepts and think/learn quickly
• Professional approach, good judgment, creative problem-solver
• Possessing the personal drive and commitment to implement innovative solutions.
• Ability to accepting constructive criticism and deal calmly and effectively with high-stress situations, this includes continuing to persevere and remaining calm in challenging or frustrating circumstances. This is important and this EA will represent two of the senior most positions in the region
• A self-starter able to work on own initiative and well in a team environment

Work Timing – 3 pm to 12 AM IST

Manager, Program Analyst

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony’s brand presence in a dynamic market.

Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences.   Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.  We are seeking a Programmatic Analyst contractor to assist in driving successful digital campaigns, supporting business partners across the Synchrony enterprise.  This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.

Key Responsibilities:

• Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
• Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
• Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel strategy and planning
• Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
• Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
• Manage creative trafficking workflows, ensure proper approvals have been met and creatives are functioning correctly
• Build campaign structures within the programmatic DSP platforms, ensuring all QAs are complete before launch
• Analyze campaign reporting dashboards, verifying data quality and building insights around weekly performance trends
• Perform other duties and/or special projects as assigned

Required Skills/Knowledge:

• Bachelor’s degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
• Minimum 2+ years of hands-on experience in a similar technical role.
• Minimum 2+ Years of experience in BFSI sector.
• Minimum 2+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at and agency or brand
• Minimum 2+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines
• Must have executed campaigns within the Google Marketing Platform (CM, DV360, Google Ads) and Verizon and Amazon DSPs

Desired Skills/Knowledge:

• Experience working on credit card or banking campaigns is a plus
• Experience with Prisma or similar digital advertising management platform
• Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies
• Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Strong aptitude for numerical detail and analytical thinking

Eligibility Criteria:

Bachelor’s degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.

Work Timings: 2 PM to 11 PM IST